Vans has done a ton of pop culture collaborations. From SpongeBob SquarePants to Marvel's famous array of superheroes, they certainly know how to embrace the things people love most. This time, though, the brand isn't embracing popular entertainment but art. The new Vans x Van Gogh Museum collection takes some of the Dutch painter's most famous works and imposes them on Vans most iconic footwear and clothing styles. From his handwritten letters to his famous paintings, the brand is allowing you to take wearable art where ever you go.
While Vans does have the reputation of working with pop culture icons (and doing it well), the Van Gogh Museum collection marks something different for the classic, sporty company. It's a departure from work with recognizable, character-driven creations, but just like those designs, the Vans x Van Gogh Museum collection is meant to be a celebration — this time, it's just of a real person.
Vans teamed up with the Van Gogh Museum to create the pieces based around four of Van Gogh's most iconic pieces of art that represent his vibrant, colorful, and evocative style. The Van Gogh inspired designs will not only be sold in the Van Gogh museum, but a portion of the proceeds will go to benefit the museum and its quest to preserve the artwork and legacy of the painter.
If you're not planning a trip to Amsterdam to the Van Gogh Museum any time soon, don't worry. While the pieces will be sold there, they will also be available online at the Vans website, Vans stores, and certain wholesale accounts for Vans. See? Not bad news at all, though, a trip to Amsterdam to visit the museum and buy the goods doesn't exactly sound like a bad time, does it?
When exactly can you start shopping the gorgeous Vans x Van Gogh Museum collection? Thankfully, you don't have to wait long to get your hands on these stunning pieces. According to the brand, the launch is set for Aug. 3 meaning you've got only about a week to decide what pieces you want (unless you want them all, and that's fine, too).
Ultimately, like Vans' other designs, the Vans x Van Gogh Museum collection is all about creating ways for people to celebrate their favorite artists or characters in ways that are accessible. That's exactly what Managing Director of the Van Gogh Museum Adriaan Dönszelmann loves about the new pieces. He explains, "By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art “Off The Wall” and into the world to a new audience outside the museum.”
If you love the work of Van Gogh or are a Vans enthusiast, the new collaboration from the brand is perfect for you. From classic Vans footwear to apparel, the iconic paintings of Van Gogh can now be carried (or worn) with you everywhere. If you want to shop the collection, check out the Vans site on Aug. 3, and you can be one of many showing the world that art is accessible and necessary.