It's official: Your favorite online-only brand is going to make its brick and mortar debut. So, when is ColourPop coming to Sephora? Soon, my friends. Extremely soon.
After years of being exclusively available online, ColourPop products will be making their way onto Sephora shelves this November. But don't worry, the products will be keeping the same low prices that helped put the brand on the map in the first place (along with their unique formulas, of course). Best of all, the brand will also be adding new products to their line-up that will only be available at Sephora. More products to love is obviously major.
This is the first time Colourpop will be sold in stores in the brand's three year history. It's an exciting new move for fans who felt wary about buying products online without being able to test them first. That's right. No more obsessive swatch-hunting to see if one particular highlighter will actually work on your skin tone. No more disappointments when that Ultra Matte Lip that looked amazing on Instagram ends up making you look like a corpse.
ColourPop is obviously excited about the new partnership with a major makeup retailer. Because why would they not be?
"We are proud to partner with Sephora, who shares our vision for revolution, not evolution," Laura Nelson, co-founder and president of Seed Beauty, ColourPop's parent company, said in a release. "We will deliver original products that have unprecedented, unparalleled and unwavering value to the consumer. We are redefining what luxury means in beauty; it's no longer defined by price point."
It's also worth noting that ColourPop will be available at Sephora just in time for holiday shopping. The brand joins a fun new roster of brands partnering with Sephora, including well-loved favorites like Kiehl's and Tom Ford.
What do you think of the news? Are you excited to take the guesswork out of ColourPop shopping?