While traditional underwire may be what most people think of when they hear the word bra, bralettes seem to have actually made a huge surge in popularity lately, and these comfortable undergarments are in high demand. LIVELY's extended bralette cup sizes are now here to help larger busted women be able to embrace the comfortable, stylish bralette trend. LIVELY has always been known for the affordability, comfort, and style, and now, those who previously were concerned about cup size are able to shop the ultra chic brand that according to its website "blur[s] the aesthetic lines of lingerie, active, and swim."
LIVELY's extended cup sizes — known as the Busty Bralette — mark a move toward a more inclusive shopping experience for those with a bigger bust size. The new sizes range from D-DDD, and as for the bands, they'll extend up to 38. The new LIVELY cup sizes are set to launch on Tuesday, March 28, and as for their price, they're set to retail for $35.
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The brand has become known for blurring what comfortable undergarments can be, and they mix lingerie and athleisure styles with lingerie to create what has basically become a signature look for the brand. They're right at the crossroads of comfort and style, and now, women with larger busts are able to shop their well-known bralette.
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The new extended cup sizes have also been added to the brand's Real Girl Fit Guide. On the LIVELY site, potential customers can see the bras and bralettes on women of different shapes, and the Busty Bralette is now a part of the guide.
The decision to create the Busty Bralette actually came directly from LIVELY's consumers. Many wanted to see a larger cup made available, and LIVELY has now made that happen.
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LIVELY's decision to extend their sizing is a great move on behalf of the company and a step in the right direction. Here's hoping that the brand continues their journey toward inclusivity, and fans see expanded, plus friendly sizing in the future.
