Who Are The Shorty Award Nominees For Best YouTube Guru? They're All So Talented

Share
Ad failed to load

Personally, I think it's safe to say that most makeup junkies have a favorite — or several — YouTube beauty gurus. Whether you love the gorgeous glow of NikkieTutorials or the down to earth advice of KathleenLights, there's a guru for everyone. The Shorty Award nominees for best YouTube guru reflects some of fans' favorite online presences, and many of them are already incredibly excited just to be nominated.

The Shorty Awards showcase and honor "social media influencers, brands, and organizations" by giving fans the ability to vote on nominees in tandem with professionals in social media. Considering that the awards center on social media, it makes sense that Favorite YouTube Guru would be a category.

For me, it nearly seems as though the boom in YouTube gurus' popularities have contributed to booms in brand popularities as well. With brands such as BECCA Cosmetics and Too Faced collaborating with Jaclyn Hill and NikkieTutorials respectively, it's clear that even the most popular of cosmetics companies know the power a guru can have.

Ad failed to load

While beauty gurus' talents make them inherently watchable, it's their harnessing of their strong, likable personalities and dedication to viewers that make them so valuable to brands. Now, those viewers get to give a little back to some of these incredible social media presences. Who are the nominees?

1. Carli Bybel

Ad failed to load

Bybel's over five million YouTube subscribers are surely excited to see her name on the list of nominees. From the success of her palette with BH Cosmetics to her open and honest Q&A videos, Bybel is an incredibly nominee.

Carli Bybel on YouTube

2. J. Kissa Makeup

Ad failed to load

If you're looking for a vlogger with a charitable bent and a dedication to cruelty free brands, J.Kissa Makeup may be your guru. From tutorials about new products to celebrity looks, she's a one stop shop for stunning looks and brilliant reviews.

JkissaMakeup on YouTube

3. Jackie Aina

Ad failed to load

Jackie Aina's push for more inclusivity in the makeup community, her outspoken stance on gender equality, and her sheer talent make her a no-brainer nominee for a Shorty Award.

Jackie Aina on YouTube

4. Jaclyn Hill

Ad failed to load

From her hilarious Snapchat to her fierce cat eyes, Jaclyn Hill's talent and incredible personality and openness make her a YouTuber favorite. With a brand collaboration with BECCA and over 3.5 million subscribers, her place on the social media scene is definitely cemented.

Jaclyn Hill on YouTube

5. Jaleesa Moses

Ad failed to load

From hair tutorials to vampy makeup looks, Jaleesa Moses can do it all. This incredible beauty guru is all about, " inspiring women all over the world to embrace who they really are."

Jaleesa Moses on YouTube

6. Jeffree Star

Ad failed to load

From his incredibly successful cosmetics line to his incredible talent and hilarious videos, Jeffree Star is a shoe-in for a nominee.

jeffreestar on YouTube

7. KathleenLights

Ad failed to load

A nail polish line, a collaboration with ColourPop, over 3 million YouTube subscribers? KathleenLights is, without a doubt, one of the most popular YouTube gurus, and her sweet personality make her favorite.

KathleenLights on YouTube

8. Linda Hallberg

Ad failed to load

Swedish vlogger Linda Hallberg is the perfect blend of wearable makeup and experimental fun. Whether she's doing a look on someone else or killing a Halloween look, she's easily one of the most talented gurus on the internet.

Linda Hallberg on YouTube

9. Made U Look by Lex

Ad failed to load

Guru is only one of Alexys Fleming's talents. This body painter, makeup artist, and esthetician can do it all. It'd be hard not to celebrate her for that alone.

Madeyewlook on YouTube

10. Miss Fame

Ad failed to load

I could talk about Miss Fame all day. From her incredibly performance on RuPauls' Drag Race to her makeup talents that she showcases on her YouTube channel, she's hard to miss.

Miss Fame on YouTube

11. NikkieTutorials

Ad failed to load

If you love a dash of sass with a killer glow, NikkieTutorials is probably your favorite guru already. This talented artist with a serious penchant for glowing highlight is a staple on the guru scene, and it's easy to see why.

NikkieTutorials on YouTube

12. Raye Boyce

Ad failed to load

From product comparisons to hair tutorials, Raye Boyce does it all. It's no wonder she's a nominee for the Shorty Awards.

If you want to make your voice heard, head over the Shorty Awards website and vote for your favorite guru. The good news is that no matter who wins, they'll be one heck of a talented artist.

Ad failed to load
Must Reads

What I Learned About Work-Life Balance After Relapsing From Alcohol Addiction Recovery

Almost two years ago, I woke up in a hotel room, groggy and dehydrated, with my clothes all over the room and my nightstand filled with mini bottles of liquor. I had spent the previous two days drinking all the alcohol in my mini bar. I'm not sure wh…
By Irina Gonzalez

Everything Leaving & Coming To Netflix In March, So You Can Plan Your Next Marathon Now

Even though the groundhog saw his shadow — forecasting six more weeks of winter — a nice spring thaw is already on everyone's minds. Fortunately, Netflix has things squared away for March. Whether you're ready to cozy up in front of a fire or get you…
By Sophy Ziss

11 Thoughts That Mean You’re Not As Happy With Your Partner As You Might Think

Even if your current dating situation seems to be going well — you're hanging out, having fun, having sex, etc. — it's still possible that you might not be happy with your partner, and thus not truly happy in your relationship. This can be a gut feel…
By Carolyn Steber

25 Book Recommendations From Your Favorite TV Characters

Although the two may seem like natural enemies, the truth is, television and reading are a match made in bibliophile heaven. Not only are some of the best shows based on or inspired by literature, but whenever you turn on the tube you can be sure to …
By Sadie Trombetta

Bustle Editors On CPAC + 'Making A Murderer'

Adulthood is, essentially, just waiting until the weekend hits — which is why I know we're all glad it's finally Friday. Whether your plans are to catch up on all the Netflix content that'll be leaving the platform at the end of February, a weekend g…
By Danielle Colin-Thome

7 Signs Your Energy Is Closed Off To Love, According To A Psychic

Finding love requires more than just the actions of going on dates or setting up an online dating profile. It also requires opening yourself up to love and giving off the vibe that you're open. You may not even realize it if you're energetically bloc…
By Suzannah Weiss

It Took Heather Graham YEARS To Make A Movie About Women Ditching Toxic Men. The Reason? Men.

They say you should write what you know. But in Hollywood, that age-old advice apparently needs an addendum: Write what you know — as long as men are into it. And for actor and newly minted director/screenwriter Heather Graham — a woman who swam thro…
By Kelsea Stahler

Target Just Launched A Gorgeous New Home Brand — And Most Pieces Are Under $30

Design lovers rejoice! Everyone's favorite store for pretty much everything is about to make all your daring decorating dreams come true. Today, Target's corporate blog issued a press release that provides a peek into Target's new homeware line, Opal…
By Callie Tansill-Suddath

17 Brilliant Ways To Support Parkland Survivors Wherever You Are

Following the massacre at Marjory Stoneman Douglas High School in Parkland, Florida, survivors are demanding Congress take action. A large group of students who survived the shooting are opposing politicians' "thoughts and prayers," arguing that inst…
By Sarah Beauchamp

Here's Where Your Next Trip Should Be, Based On Your Zodiac Sign

If you've been craving a vacation, now is a good time to take the plunge. According to data collected by travel site Expedia, late winters and early spring are pretty much the best times of the year to go on vacation. Based on average airfare ticket …
By Callie Tansill-Suddath

How This Quadriplegic Beauty Lover Beat Cancer & Became A Professional Makeup Artist

In 2010, one day before she was supposed to start cosmetology school, Steph Aiello was involved in a car crash that left her paralyzed from the waist down with limited ability to move her hands and one of her closest friends dead. She would spend the…
By Sara Tan

7 Common Marriage Rules That Aren't Good For Relationships

When it comes to marriage, everyone loves to give their two cents, and with all the warnings and advice floating around out there, no wonder people find marriage intimidating. Luckily, you don't always have to play by the rules, and there's some bad …
By Carina Wolff

The Infuriating Way Hollywood Movie Sets Are Designed To Make Life Harder For Women

Whitney Cummings is fed up — with the way Hollywood treats women, and in particular, the way the it treats female directors who have children. While the entertainment industry may be working hard to get more women behind the camera, Cummings wants to…
By Casey Cipriani

Why Uggs Are Never Going Away, Whether You Like Them Or Not

Uggs. The word alone can conjure up memories of teenage years, regrettable outfits, and undeniable comfort. But if, like me, you thought that you've already said goodbye to those fleece-lined tan boots, you can think again. It seems fashion has adopt…
By Lauren Sharkey

Netflix's New Romantic Movie Will Have You Crying Like It's 'The Fault In Our Stars'

Cancer movies are a heartbreaking staple of Hollywood and have been for decades. It's almost a law of nature: new year, new cancer movie. This year, it's Netflix's Irreplaceable You, a heartbreaking original about a longtime couple who get thrown for…
By Olivia Truffaut-Wong

I Got A Breast Reduction & It Was About So Much More Than The Size Of My Boobs

As a young teenager, I pretty much reached peak physical maturity overnight. One day I was wearing my first training bra a la Lizzie McGuire, and the next I was sweatily fumbling around a Victoria’s Secret with 32DD boobs, trying to summon up the cou…
By Sierra Taylor Horton

Adam Rippon and Mirai Nagasu Have Matching Tattoos & The Story Is So Cute

Olympic season gives people the feels. From those shipping Canadian ice dancing pair Tessa Virtue and Scott Moir to Shaun White's gold medal win on Tuesday, the feels are real. Now, there's another reason to get all up in your emotions. Adam Rippon a…
By Shea Simmons

A New Study Says Being In A Relationship Could Change Your Taste In Wine — Here's How

I’d be willing to bet that for many of you, a nice bottle of wine is awaiting you in your near future — and if you’re planning on sharing that bottle with a partner, there might be more to your choice than meets the eye: According to recent research,…
By Lucia Peters

Carrie Brownstein On Why Even The Obama Era Should Have Enraged You

An icy January morning soon after Hollywood's show of solidarity for the #MeToo movement at the Golden Globes and almost exactly one year into the Trump Administration feels like a momentous time to be sitting across from Carrie Brownstein. The Sleat…
By Samantha Rollins

Here’s What The Upcoming Year Of The Dog Means For Your Chinese Zodiac Sign

On Feb. 16 the world will celebrate the Chinese New Year, welcoming the Year of the Dog in like the good doggo it is — we hope. A new year means new zodiac predictions for the 365 days ahead. So, what does the Year of the Dog mean for your Chinese zo…
By Brittany Bennett

7 Signs You're Ready To Get Into A Relationship, According To Experts

It can be difficult to tell when you're ready to start dating again. Maybe you're coming off of a bad breakup, maybe you've just been focused on other things. And, ironically, one of the signs that you're ready to be in a relationship is that you're …
By Lea Rose Emery

The 15 Best Fiction Books Of February Feature Tons Of Extraordinary Women

When the cold winds of February blow in, there's nothing I want more than to hide under my covers with a good book. Luckily, there's more than a few fantastic new fiction books coming out this month, so the only tough decision you'll have to make is …
By Melissa Ragsdale