The ability to create On-Demand Geofilters for Snapchat whenever and wherever you want is big news for daily Snappers — but if you’ve eagerly opened up the app and tried to make one, only to find yourself wondering, “Huh — why can’t I make an On-Demand Geofilter in Snapchat?”, it’s worth remembering that the new feature as a few limitations. Not all of them are easily fixable, alas; however, plenty of them are, which means it’ll probably just take a few adjustments to account for user error in order to get your Geofilter on. Hoorah for simplicity, right?
Snapchat first introduced Geofilters as a concept in July of 2014, at which time they were available only for developers and only in New York and Los Angeles. In December of that year, they became available for everyone all over the world — but in 2016, things got really exciting: Custom, On-Demand Geofilters hit the scene, allowing Snappers to create their very own Geofilters for their own businesses or specific events.
At the time they debuted, though, you could only create On-Demand Geofilters on Snapchat on the web or desktop — that is, you couldn’t do it from directly within the app. But with this latest update, that’s all changed; easily accessible, app-created On-Demand Geofilters can now be yours with just a few taps of a finger. They arrived on June 28, 2017, and folks are already having a grand ol' time with them.
You might, however, still find when you go to create your very own On-Demand Geofilter that you’re unable to do so. There are a few reasons why that might be, so for the curious, here are some of the biggies. This isn’t an exhaustive list, of course, it covers the most likely culprits. And hey, if you keep experiencing issues, you can always check out Snapchat’s extensive support site (there’s a whole section just for On-Demand Geofilters!) or get in touch with an actual human (try tweeting at them @SnapchatSupport— they’re quite responsive).