4 Reasons To Try This Beauty Insider-Favorite Lash Serum In 2023

Some beauty products come and go faster than we can keep track, earning a ton of hype for ultimately a measly payoff. And then there are those formulas that stand the test of time, with a proven track record and legions of rave reviews from customers to back up their efficacy. One such unicorn? RapidLash Eyelash Enhancing Serum, which is celebrating a whopping 15 years of delivering the promise of the appearance of darker, thicker, and healthier-looking lashes.

That’s kind of a big deal. While most of us can rattle off the signs of sun damage on skin, it can be harder to know when (and how) you’re inadvertently compromising your lash health. But your eyelashes, just like the hair on your head, can become thin and weak over time due to stress, certain medications, environmental factors, and a not-so-healthy diet.

Plus, that doesn’t even factor in the incidental damage you might incur just by rubbing off that waterproof mascara or committing to three straight months of lash extensions. Whether that sounds eerily familiar or you just want to elevate your lash look long-term, this serum can be a game-changer. With that said, read on for all the reasons this incredible lash-enhancing serum deserves a spot in your beauty routine, stat.

1. It Actually Works

While RapidLash’s staying power in the industry is indicative of its results — since duds don’t often garner a following — it also has clinical evidence to prove its ability to deliver the look of more dramatic-looking lashes. The hero of the formula is the brand’s exclusive Hexatein 1 Complex, which consists of fortifying polypeptides, biotin, panthenol, amino acids, and shine-boosting soybean oil. Together, they help condition and nourish the lashes, contributing to the serum’s visible results. Speaking of: In a study of 102 subjects over eight weeks, 88% reported an improvement in the appearance of lashes, 86% saw fuller-looking lashes, and 86% experienced stronger, thicker, and longer-looking lashes.

2. It’s Low-Maintenance

The trick to getting visible results when it comes to beauty is consistency. That’s where RapidLash has proven particularly easy. Rather than requiring an extra half-hour in your morning routine, you can simply swipe it onto the upper lashline with the applicator brush before bed — no rinsing or repeating required. If you use it once a day in the evening, you'll see results in eight weeks or sooner. Another bonus? It can be used with lash extensions, too.

3. It’s Affordable

Some lash solutions can make a serious dent in your bank account — and even more so if you have to rely on regular lash extension appointments to make up for short, weak, or brittle lashes. But not RapidLash, which was the very first eyelash serum to appear in drugstores. The wallet-friendly formula offers a break, clocking in at just under $50 for a tube that lasts more than a month. It’s less than half the price of most of its competition and it offers next-level results to boot. Need we say more?

4. Everyone Loves It

Not only do customers love RapidLash, but pros do, too. (The formula has been tested for safety by both dermatologists and ophthalmologists, and it’s even safe for contact wearers.) “RapidLash has become my favorite over-the-counter lash serum,” says Dr. Lian Mack, M.D., board-certified dermatologist and the medical director and owner of GlamDerm in New York City. “I had visibly longer and healthier-looking lashes in just over two months! [And] the formulation applies with ease and no irritation.”

That’s another plus — the formula was specifically designed to be easy on the eyes. It’s free of both parabens and fragrance, and it hasn’t been tested on animals. All of this might explain why RapidLash is such a fan favorite, and has been for 15 years now.

To celebrate 15 years of bringing more beauty into the world, RapidLash is giving back to the community and nation at large by teaming up with Project Purple to fight pancreatic cancer. Inspired by the bold and evocative purple branding, this partnership means a portion of every RapidLash purchase will support Project Purple to fund research into the treatment and prevention of pancreatic cancer. Shop it now!

Check Out the RapidLash x the Purple Project Campaign Video: