Boots has recently become a one-stop shop for the best international beauty brands around. From skincare favourites like The Inkey List and Drunk Elephant to makeup must-haves such as Fenty Beauty, they’ve really upped their game in the past year or so. Anastasia Beverly Hills is launching in Boots now, making it the latest brand to become available to buy in your local store.
From April 1, Anastasia Beverly Hills’ many cult products will be online to order, and in stores when they re-open on April 12 in line with government guidelines.
Beauty Entrepreneur Anastasia Soare first launched her brand in 2000, and has seen phenomenal growth ever since, both in sales and on social media (ABH currently has nearly 20 million followers on Instagram). She is best known for her bestselling brow products, and is often called the “brow queen” herself. From the original Brow Wiz to the latest Brow Freeze, each launch has been helping people shape and define their brows for decades now.
As well as the popular eyebrow offerings, the Boots’ lineup will also include some of ABH’s other beloved goodies, including their excellent eyeshadow palettes. Then there’s the base products and lip must-haves, all of which you’ll be able to pick up in store or online.
To celebrate the launch, here are six of my favourite products to buy from Anastasia Beverly Hills.