Signing petitions and posting to social media in support of the Black Lives Matter movement is important, but there's a lot more you can do to support the Black community. Making a conscious decision to spend money at
Black-owned businesses is just one of the many other ways you can help Black lives.
Although many brands have publicly signaled support for Black lives in recent weeks, there's also a push for those same brands and retailers to go beyond social media posts. Uoma Beauty's Sharon Chuter's
Pull Up For Change initiative has revealed that while some brands have publicly shown support for Black lives, not all have actively worked to include Black voices in their hiring practices. Chuter has called for transparency in company demographics as a means of holding those leaders accountable and enabling better economic opportunities for Black people.
Meanwhile, Aurora James, owner of brand Brother Vellies, began the
15% Pledge which spoke specifically to major retailers. James called on Sephora, Target, and others to promise 15% of their shelf space to Black-owned brands, a nod to the purchasing power of Black people in the United States.
The push for transparency and change that Chuter and James are calling for must continue, but you can also shift your own shopping habits and intentionally purchase from these 14 great Black-owned hair care brands.
We only include products that have been independently selected by Bustle's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article. 1. Pattern
Pattern Beauty was founded by multi-talented star Tracee Ellis Ross in 2019. The brand was formulated for curly hair and, specifically, for the often-overlooked 3C to 4C categories. The company has continued to expand its product offerings, including new tools and styling items, and it also has a blog featuring tips and more.
2. Mielle Organics
Mielle Organics was founded in 2014 by former registered nurse Monique Rodriguez, who wanted to incorporate her health and science background into the brand. Mielle began with its Advanced Hair Formula, which is actually a supplement designed to help improve hair, skin, and nail health. Now, it offers everything from hair and skin care items to a wider array of supplements. Reviews on the site credit the brand with its ability to work for a multitude of textures, and products like its Detangling Co-Wash and Rosemary Mint Hair Oil are customer standouts.
In launching Briogeo, founder Nancy Twine drew inspiration from her grandmother, who made homemade hair care products for her community. The brand has grown to be a cult classic among beauty enthusiasts with its
Don't Despair, Repair! mask, garnering accolades from reviewers on both Briogeo and Sephora's websites. 4. Curls
Mahisha Dellinger founded Curls after leaving her position at a Fortune 500 company. The cruelty- and paraben-free brand creates products not just women but also for children and babies. The offerings range from items that encourage hair growth and decrease shedding to a selection of vegan options.
5. Oyin Handmade
Oyin Handmade, founded in 2001 by Jamyla Bennu, focuses on bringing self-care to its clients through natural and organic products developed specifically for textured, natural hair. The brand features both hair and body care items, and you can also shop a selection of minis if you want to test something out before committing to buying a full-size version.
Founded by Gwen Jimmere, Naturalicious aims to simplify extensive hair care routines. Jimmere's own regimen moved to just
three simple steps when she began creating products, and she infused that philosophy into the brand. Naturalicious features step-by-step kits that keep things easy but effective, and the brand also offers everything from styling products to targeted treatments. 7. Nancy's Kitchen Products
Nancy's Kitchen Products pays homage to the
legacy of kitchen-made hair care products in the Black community and was directly inspired by founder Donna Jenay's grandmother. The brand's range features everything from growth serums to conditioners, and reviewers give especially high marks to the Silk Buttercream Hair Growth oil. 8. Ooli Ooli sets its self apart because it's specifically designed for people who wear locs. Founded by Jessica Pritchett, the brand offers a unisex collection of products that covers everything from cleansing to styling. 9. Girl + Hair
Dr. Camille Verovic's
Girl + Hair products take care of natural hair while wearing protective styles. The brand's signature line, called Under Hair Care, offers regimens for cleansing and protecting the scalp and hair. 10. Jane Carter Solutions
Jane Carter founded her eponymous brand which features products for every hair type from wavy to tightly coiled. The company offers a range of products that help protect and nourish the scalp, aid in styling hair, as well as cleanse and condition. It also has a celeb fan in
Beyoncé, who loves the brand's Wrap and Roll. 11. TPH by Taraji
Founded by actor Taraji P. Henson,
TPH by Taraji focuses on scalp care as a holistic method of caring for your overall hair health. The brand's Master Cleanse targets the scalp using a three-prong applicator that's designed to work well for those wearing protective styles, weaves, and more. 12. Sienna Naturals
Founded by Hannah Diop,
Sienna Naturals uses natural botanicals to create healthy scalps and hair. The brand encourages you to build hair care rituals, much like your skin care routine, that lay the groundwork for healthy hair. 13. Meraki Organics
Founded by Amber Makupson,
Meraki Organics' products source ingredients from around the world and are activated by gemstones. The brand's blend of organic botanicals and the use of gems make Meraki a perfect option for those who wish to incorporate a little spirituality into their hair routine. 14. Tgin
Tgin, or Thank God It's Natural, was founded by Harvard grad Chris-Tia Donaldson and is one of the most widely available brands for natural hair, with products in CVS, Target, and Whole Foods. TGIN's focus isn't just on natural hair but specifically on
dry, natural hair, and the company has created products (like its well-reviewed Rose Water Curl Refresher) that cater to those who need a little more moisture in their products.