Tove Lo Is Joining e.l.f.'s Beautyscape Event

e.l.f.'s Beautyscape, the annual event where aspiring makeup artists create cosmetics and skincare collections for the beauty brand, is back for 2020, and singer-songwriter Tove Lo will help one of the creators dream up products inspired by her music.

Beautyscape 5.0: The Remix kicked off Aug. 28 with Frankie Grande returning as host and Universal Music Group and Brands, the minds behind the viral campaign Eyes.Lips.Face., joining as a partner. To participate, customers posted music video inspired makeup looks to social media using the hashtag #beautyscaperemixcontest and tagging e.l.f. Nine finalists were chosen, and the e.l.f. community is voting on the final three winners, who will be announced on Oct. 5. Tove Lo, as well as artists TianaMajor9 and Pitizon, will help them create collections themed around "music, self-expression, and style."

"Beautyscape provides a special opportunity for beauty lovers to spark creativity by blending both worlds, beauty and music, together," Tove Lo said in a statement.

In addition to the winners, e.l.f. has also teamed up with Girls, Inc., a non-profit centered on mentoring girls to become strong women. Three alumni from Girls, Inc. will work with the brand and be connected with mentors, contest winners, and artists from Universal Music Group and Brands to get hands-on business experience.

Last year's winning creation was Retro Paradise (below), a tropical-inspired 18-piece eyeshadow palette.

Editor's note: This article was updated to include details of the musicians joining e.l.f.'s Beautyscape event.