e.l.f. Just Dropped A New Version Of Its Best-Selling Putty Primer
Not only does it enhance makeup, but it now actively brightens skin over time, too.
If you don't know, now you know: e.l.f.'s Poreless Putty Primer is one of the best makeup primers in the game. (Case in point? It's the #1 mass primer in the U.S.) Its many fans love this holy-grail product’s ability to grip makeup all day, actively hydrate skin, and leave skin with a smooth finish.
With that in mind, it’s no surprise that the latest edition of the Putty Primer is a big deal. Allow us to introduce you to the e.l.f. C-Bright Putty Primer, which doubles down on the OG’s skincare benefits. This new iteration serves as a versatile makeup-skincare hybrid, delivering both long-term brightening (courtesy of vitamin C) as well as instant makeup benefits (thanks to that classic Putty Primer formula). It’s a smart combo that ultimately allows you to get the best of both worlds in a single, do-it-all product.
First, let’s talk C. Vitamin C is one of the best-known skincare ingredients in the game, and for good reason: It can do a lot. For starters, it’s an antioxidant. That means it can shut down free radicals, which are molecules formed by sunlight and pollution that damage collagen, create dark spots, and generally wreak all sorts of havoc on your skin. In doing so, vitamin C sort of acts like a second line of defense for your sunscreen, running interference on any free radicals that sneak past the SPF.
Vitamin C can help support skin barrier function — which helps skin retain moisture, and is key in keeping skin soft and smooth — as well as promote collagen production. All told, it’s a powerhouse for skin.
And the beauty of e.l.f. C-Bright Putty Primer is that it offers 2% vitamin C without requiring an extra step in your routine, so you can swipe it on and trust that you’ll get its many perks. That said, not all vitamin C is created equal. This one is both oil-soluble (which means it can actually absorb into skin) and stable, so it won’t break down and lose its potency before it ever hits your skin.
You’ll also score all the features that make the original Poreless Putty Primer so beloved. The formula has a velvety feel and grips makeup for all-day wear. It's also fragrance-free and, as with all e.l.f. products, cruelty-free and vegan. Just blend it into skin with your fingers or the Putty Primer Brush and Applicator after moisturizing, let it set for 30 seconds, and then follow with your foundation or wear it solo.
Bottom line? With an ingredient like vitamin C amping up its radiance-boosting benefits — plus the makeup-minded formula we already know and love — e.l.f. C-Bright Putty Primer is the secret to flawless skin both now and later.
Photography by Ian Loring Shiver; art direction by Emma Muro & Angela Poccia; branded beauty director: Irma Elezovic; branded beauty editor: Kaleigh Fasanella; prop styling by Kelsi Windmiller; production by Julia Merenda