10 Latinx-Owned Fashion Brands To Support Today & Always

Bookmark this list ASAP.

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Latinx-Owned Fashion Brands To Shop
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Wondering where you can snag some serious style points and support Latinx-owned businesses all at the same time? Well, you’ve come to the right place because I, a proud multicultural Latina and a self-proclaimed brand snob, am here to guide you through your search.

But first, time for a little history lesson. In case you didn’t already know, it just so happens to be Latinx Heritage Month, which takes place every year from September 15 to October 15. The official U.S. government-sanctioned event is technically still called Hispanic Heritage Month, but due to the problematic history of the term “Hispanic” — it centers Spanish colonizers instead of the Indigenous communities they ransacked — many in the community are now calling it Latinx Heritage Month. This special moment is intended to celebrate the cultural diversity of Latinx people and all of our contributions to society — from fashion, entertainment, activism, politics, and beyond.

Naturally, it’s a great time to shop from Latinx-owned businesses, especially since so many of them have been disproportionately affected by the economic effects of the ongoing coronavirus pandemic. But really, it’s probably best to bookmark this story and make an effort to shop from these stellar brands year-round (the holiday gifting season is just around the corner after all).

Below, I’ve scoured the market for some of my favorite Latinx-owned fashion brands. From playful tees to luxe swimsuits to head-turning footwear, you’re guaranteed to find a few items that instantly give you that unmistakable add-to-cart heart flutter.


Jen Zeano Designs

Latinas, assemble! Say hello to the quintessential comfy tee that works as everyday wear for chilling at home, or that you can easily dress up with a leather jacket, distressed jeans, and python-print booties.


Viva La Bonita

Bonita literally translated from Spanish means “pretty,” but really, it is so much more than that. Bonita is a lifestyle that’s all about stepping into your confidence. If you know, you know.


Maygel Coronel

Good luck limiting yourself to just one purchase when you begin perusing the Maygel Coronel website. The gorgeous hues and romantic silhouettes (just look at those sleeves!) will have you daydreaming about your next tropical escape.


Flor de Maria Collection

If you’re anything like me you can’t even recall the last time you wore heels. But that doesn’t make them any less lust-worthy! Picture these sparkly beauties with a little black dress and a bold red lip — swoon, right?



Everyone needs at least one dress that can be thrown on with little to no thought and still look instantly put-together. This number does the trick, and the rich burgundy hue is perfect for the upcoming holiday season.


El Cholo's Kid

Totes are arguably the best bag shape: They’re sturdy, can fit a bunch of stuff, and just make you look like you’ve got your life together. This plaid tote’s neutral palette will go with everything, whether you’re carrying work, baby, or travel essentials.


GRL Collective

Hoops are a must in any Latina’s jewelry box. These feature dainty mini crystals that add just an extra touch of boho glam.


Farm Rio

All I have to say is that you had me at “beaded sneakers.” These are the perfect option for when you want to get dressed up, but you also still wanna be able to walk comfortably.


Selva \ Negra

I am calling this the ultimate nap dress. Which, by the way, would look killer with those aforementioned beaded sneakers and some chunky gold jewelry.


Miss Balanta

Bad hair days are now a thing of the past. Toss your tresses up in a vibrant turban for an instant mood booster.

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