A clarifying shampoo is essential for maintaining a healthy scalp, but TBH many out there end up being extra drying on hair — and that just leads to more problems. Luckily, Olaplex is here to make it easier (and better) for you in that department with a super exciting, brand-new launch. On Monday, June 27, the beloved hair care brand is launching the Olaplex No. 4C Bond Maintenance Clarifying Shampoo.
Described as non-stripping, non-drying, and safe for all hair types, this new shampoo ticks off all the boxes you need to throughly cleanse your strands. It is made with a clarifying system to remove impurities (buildup, excess oil, hard water minerals, chlorine, pollutants, etc.) that are known to weigh down and cause damage to hair. But no need to worry about drying out hair while cleansing; the sulfate-free formula promises to remove all impurities without stripping your strands’ natural oils.
It also contains Olaplex’s special bond-building technology to strengthen your hair and provide protection from any outside aggressors.
Clarifying shampoos give you that extra deep cleanse to get rid of buildup on the scalp and hair to promote healthy hair growth and leave your locks feeling fresh. This new launch is safe enough to use weekly, and given Olaplex’s impressive track record, chances are this new shampoo won’t disappoint. Once you rinse aways the suds, the brand promises that your hair will have an airy feel with increased shine and clarity.
The new Olaplex No. 4C Bond Maintenance Clarifying Shampoo officially launches June 27 at olaplex.com. Get ready and mark your calendars now.