Why TKEES Lily Nudes Are Classic Sandals And Long-Lasting Staples

Brands roll out new lines and products while customers are still holding onto older styles, unwilling to trade their favorite pair of shoes for something new. TKEES was built around a solid identity: resisting the fashion industry's constant pressure to chase the next trend.

Since 2009, TKEES' Lily Nudes flip-flops have focused on understated design. The shoes come in many nude shades for an optimal match.

By focusing on the basics, TKEES has carved its own niche with clean lines and thoughtful construction. The timelessness of its pieces helps solidify the brand’s place within a trend-chasing industry.

The Origin Of TKEES

Partners in business and life, Carly and Jesse Burnett founded TKEES with a vision of understated footwear that complements its wearer without dominating an outfit.

The Lily Nudes flip-flops were created by the company as cosmetics for the customer’s feet.

With skin-tone color options and leather material, the shoes can complement different complexions and outfits, effectively becoming the “clean girl makeup” of footwear.

What Sets The Lily Nudes Apart

Originally, Lily Nudes launched with only five shades, but it eventually expanded to 11, a shade count the brand maintains still today.

Before brand inclusivity was as common, TKEES offered multiple interpretations of “nude” in its footwear. This increased variety creates an opportunity for more customers to enjoy Lily Nudes sandals in their perfect shade.

TKEES also focuses on manufacturing quality products. The company wants to produce items that customers want to buy again because they feel confident it is worth the investment.

The company believes its inclusive color range and product quality have helped it maintain the loyal customer base it has served for more than 15 years.

Aligning With Attainable Quiet Luxury

Through simple, classic design, TKEES aligns with quiet luxury, an aesthetic comprised of minimal but beautiful clothing pieces or decor meant to showcase taste and wealth.

These pieces are investments that use quality materials, subtle designs, and minimal branding. They convey confidence without relying solely on a brand name.

At a $65 price point, the Lily Nudes are handmade in Brazil in partnership with artisans using locally sourced leather. The leather shoes can soften over time and conform to the wearer’s foot, producing a comfortable shape designed for the individual.

Appearance was central to the introduction of the Lily Nudes, and it does support the shoe’s staying power, but comfort is the other half of the equation. Comfort has helped the Lily Nudes maintain longevity in the market, while aesthetics and inclusivity help cement the classic style.

TKEES And Refinement

Beyond its core Lily Nudes, TKEES has expanded the Lily line. Lily Glosses offer high shine, with some in similar shades to the Lily Nudes. The Lily Braids come in the same shades as the Lily Nudes, with a simple braid detail on the strap.

With each iteration of the Lily, TKEES holds onto the original timelessness, but remodels it with new colors like a bold red, forest green, or dark navy.

TKEES found its signature early in the process, and instead of reinventing the wheel, it chose to refine a simple product into a stylish statement.

BDG Media newsroom and editorial staff were not involved in the creation of this content.