Sephora Launches Subscription Box Service Called Play! by Sephora

SYDNEY, AUSTRALIA - DECEMBER 05: A general of Marc Jacobs products inside the Sephora store before it opens the doors to its Westfield Pitt Street Mall store on December 5, 2014 in Sydney, Australia. This is the first Sephora store to open in Australia. (Photo by Mark Metcalfe/Getty Images)
Source: Mark Metcalfe/Getty Images News/Getty Images

Sephora is already your favorite on-stop-shop for must-have beauty buys, but now the retailer is bringing the goods straight to your doorstep! Sephora launched a subscription box service, called Play! by Sephora. The beauty brand joins a roster of similar services like Birchbox and Glossybox that seek to make it easier to try out new products. Play! by Sephora will retail for $10 a month and will be packed with five amazing products for you to test out, according to WWD.

The service will be akin to having one of those Sephora Beauty Insider VIP cards, except you won't have to rack up enough points to get a few free sample products thrown in with your full-size purchases. Every month, five deluxe sized products will arrive at your door, allowing you to test out tried-and-true favorites alongside trendier offerings. The boxes will be curated around a theme, such as smoky eye or dewy skin, and will come with bonus samples, "Play! Pass" coupons for in-store treats (like one-on-one tutorials for the products in that month’s box), as well as custom Spotify playlists to help you get your glam on. All that for $10? Where do I sign up?

Sephora's subscription service will launch in September in Boston, Columbus, and Cincinnati and has plans to roll out in even more undisclosed cities in 2016. If you can't wait that long to find out what beauty goods Sephora might have in store for you this fall, here's a sneak peek at the products you can expect to receive in the first beauty box, courtesy of Racked. Lock up your credit card now, because you're going to want them all.

Sephora Collection Rouge Infusion Lip Gloss in Peony


Sephora Collection Rouge Infusion Lip Gloss in Peony, $14

Marc Jacobs Beauty Highliner Gel Eye Crayon in Blacquer


Marc Jacobs Beauty Highliner Gel Eye Crayon in Blacquer, $25

Ole Henriksen Sheer Transformation Face Crème


Ole Henriksen Sheer Transformation Face Crème, $40

Bumble and Bumble Hairdresser’s Invisible Oil


Bumble and Bumble Hairdresser’s Invisible Oil, $39

Glamglow Supercleanse Facial Cleanser


Glamglow Supercleanse Facial Cleanser, $39

Images: Courtesy Brands

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