If you’re ever in need of inspiration — fashion, beauty, decor, or nearly anything else — Liz Cherkasova of Late Afternoon is your girl. While working in a research-based office job, she was craving creativity, so Late Afternoon was born. She started posting her outfits and images of beautiful things in her everyday life without any expectations, and the site has become huge.
I’ve found myself getting lost in her bright Instagram feed many a time. I've turned to her site for endless hair inspiration (her piecey blonde lob is perfect), tutorials (like how to wave your hair with a flatiron) and the most beautiful travel photos ever. And, because she's a bride-to-be, you’ll find the dreamiest wedding gown photos.
I had a chance to spend a few hours with the blonde beauty, during which I learned about her spontaneous pink hair, what inspires her beauty routine, fashion ideas for fall (the changing of the leaves plays big part), and what photos she gets the most likes on. Below are 12 things you probably didn’t know about Liz, and some photos to peruse as you daydream at your desk.
This post is sponsored by COVERGIRL.
1. Her Blog Is Named After Her Favorite Time Of The Day.
2. The Seasons Inspire Her Beauty Routine.
"Most of my beauty and fashion inspiration comes from the changing seasons. I like to introduce a darker lip into my daily beauty routine for fall. This season, I'm loving shades of berry. I'm also so excited to start wearing leather and suede again and for the leaves to start changing. I have a tradition of going to Maine every October to see the leaves changing."
3. She's Spontaneously Dyed Her Hair Pink.
4. Mascara Is A Must. Also: Pants.
"I'd never leave my house without mascara—it makes me feel confident. I've also learned to never leave the house in sweatpants. I’ve learned to actually put pants on!"
5. She Began Blogging While Working A Desk Job.
"I started blogging during my last year of college because I was doing a lot of research work and needed something creative. I grew pretty quickly because I was still pretty new. I started modeling, and within the next six months, I took off."
6. Her Morning Beauty Trick Was Passed Down From Her Mom
7. iPhone Photos > Professional Photos. (At Least For Her Followers.)
8. She Believes That Beauty Comes From The Inside Out.
"The most important trick to feeling and looking beautiful is loving yourself and being confident. If you're happy with yourself, that shows through any amount of makeup. I also make juice at home every morning, with celery, kale, arugula, cucumber, apple, lemon, and parsley. Every morning, same thing. It gives me a boost and I feel more refreshed when I drink it. And I love chia seeds."
9. Bushy Brows Are Her Obsession Right Now
"Right now, going into fall, I'm obsessed with strong bushy eyebrows à la young Brooke Shields."
Eyebrow product: COVERGIRL Bombshell Pow-Der Brow & Liner by Lashblast
10. Travel Time Is Her Spa Time.
"I love traveling anywhere tropical, with an ocean and a beach. I almost never wear makeup when I’m flying. The only thing I put on my face is a hydrating mask and sunglasses."
11. Her Fall Must-Haves Are All About Versatilty.
"This hat is a great year-round go-to, especially in LA. And this bag is one of the best purchases I've made — it works with almost everything."
12. She's Met Her Friends Through Blogging.
"I met some of my best friends through blogging. That's the best part about it: I have so much fun with the people that I’ve met and the friends that I’ve made."