Jessica Alba Launches Honest Beauty In NYC

Looking absolutely gorgeous, Jessica Alba launched Honest Beauty, her highly anticipated new range of products, in NYC on Wednesday night. The actress unveiled her new beauty range, with products made sans parabens, silicone, and other synthetic materials. Of course, she looked stunning at the event, wearing a gorgeous white dress and flawless, glowing makeup.

Alba has been rocking red carpets and other A-list events with her amazing style for as long as I can remember, and she already has a range of products — including sunscreen, diapers, and other personal care and cleaning items — under The Honest Company brand, so it wasn't exactly a surprise when she announced she'd be branching out into the cosmetics realm. Still, I've been excited to see the results of her first makeup effort, and now the range is finally here!

The actress looked stunning at the launch, which took place the night before NYFW kicked off in the city. She wore a long-sleeved midi dress in a pure white shade with a geometric pattern that popped against her bronzed skin, and featured a very classic silhouette. Her bright pink, bubble gum shoes provided such a nice contrast with the white dress. The whole look was super fun, cheery, and perfect for the final days of summer.

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Naturally, Alba also wore her own products to the launch. According to her Instagram, Alba's purple berry pout was courtesy of the Playful Kiss Lip Gloss from the range, as were the other products she sported.

Alba is so drop-dead-gorgeous that you'd be crazy not to want to sample her makeup offerings. I'm certainly wondering what the bronzer, highlighter, lipstick, and foundation she's produced can do for me. Oh, and maybe the mascara, too. OK, so everything. I want to try everything from Honest Beauty. Can you blame me?

To get a feel for the line, here are 7 unique items you should try.

1. Luminizing Powder

Luminizing Powder, $25,

The products are available in a wide shade range to suit many skin tones, and that includes the luminizing powder. Available in three colors — Midnight (ivory), Dawn (peach), and Dusk (bronze) — the product promises to help you achieve that highlighted, reflective, glow.

2. Konjac Sponge

Refreshingly Clean Gentle Konjac Sponge, $12,

This is no ordinary sponge. It has chamomile to soothe the skin, konjac root to remove dirt, oil, and makeup, and pink clay to replenish the skin. Simply rinse it in water, massage face, and voila! It will leave your skin feeling like a baby's bottom.

3. Everything Primer

Everything Primer, $27,

Fittingly named, this Everything Primer is packed with ingredients like aloe vera and peony root, and has a luminizing quality that gives you a subtle glow. Use it alone or under your foundation.

4. Magic Beauty Balm

Magic Balm, $18,

The directions for this magical beauty balm encourage you to use it liberally, everywhere (avoiding your eyes). Apply to lips as a chap stick, use to highlight the cheekbones, or moisturize dry skin. Be prepared to reach for this no less than a million times a day.

5. Mascara & Primer

Truly Lush Mascara + Mascara Primer, $22,

The product description says it all: "Two wands are better than one!" This mascara will lengthen your lashes and give them tons of volume, while the primer will nourish them and provide a strong base for the mascara.

6. Tinted Moisturizer

Everything Tinted Moisturizer SPF 20, $28,

Available in an oil-free version as well, this tinted moisturizer comes packed with ingredients to protect your skin during the day, plus SPF 20 sunscreen. Even though summer is slowly inching away, you still need to layer on that SPF daily.

7. Eyeshadow Trio

Eyeshadow Trio, $25,

Highly pigmented, silky smooth, and easy to blend, these eye shadow trios make your beauty routine a breeze. Each of the six trios have a clear color scheme so you can bid the "which shade do i choose?" guessing game goodbye.

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Images: Honest Beauty