I don't know about you, but I absolutely love Sia. She's an incredibly talented singer and songwriter who is probably the most prolific artists working in the business right now. She's written songs for the likes of Rihanna, Beyonce, Britney Spears... and the list goes on and on — and still managed to release several solo albums, as well. I don't know how she does it, but I'm grateful she does. She's so dedicated to her craft as an artist that she often avoids the spotlight, choosing to keep her face covered or remain out of sight altogether. Sia took things to a whole new level this week when she used a mannequin as her stand-in while promoting her new single, "Alive", on On Air with Ryan Seacrest on Thursday.
During the interview, Sia discusses her new single and her upcoming album using one of her trademark wigs — which are now half blonde and half black as opposed to fully blonde — over a styrofoam mannequin head. The actual Sia is off camera and is actually the voice behind the questions Ryan Seacrest is asking, but her face remains out of sight, letting the mannequin take the lead. It's classic Sia, yet surprisingly it's not at all distracting.
While from many artists, the insistence on staying out of the spotlight might seem gimmicky or over-the-top, Sia's explanation behind it — that she's in the business to make music, not to be seen — is honorable and makes perfect sense. Instead, she prefers to concentrate her efforts on writing incredible hit songs, and given how incomplete my iTunes library would be without her contributions, I'm grateful for whatever approach she wants to use. After all, do we really need to see her face to be moved by her songs? I don't think so.
The biggest thing I took from the Ryan Seacrest interview is just how prolific Sia actually is. Her upcoming album, This Is Acting, will contain songs she originally wrote for other artists, who ended up passing on them. The artists who had the gall to turn down a Sia song include Beyonce, Shakira, and Demi Lovato, among others, making me wonder if they're totally crazy. Oh well — at least it's another Sia album for us.
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