Entertainment

Noelle Has An Exciting New Venture After 'LoL'

by Laura Rosenfeld

If you feel a strong sense of deja vu every time you watch Ladies of London Season 2, you're not going crazy. Not much changed between seasons of the Bravo reality series. Caroline Stanbury's sense of humor continues to come off as cold and cruel, Juliet Angus can't seem to get along with anyone, and Marissa Hermer's life still seems perfect. However, there are a couple of differences between the first and second seasons of the show, namely that two cast members didn't return. Since she exited the series, along with Caprice Bourret, and I can't keep up with her on TV every week I had to know, what is Noelle Reno doing now?

Noelle's post-Ladies of London life unfortunately got off to a rough start. Her former fiance Scot Young, who was prominently featured on Season 1 of the show, tragically fell to his death from his London flat in December 2014, as reported by People. Noelle, who was no longer engaged to Scot at the time of his death, was reportedly one of the last people to speak with him before he passed. Understandably, Noelle took some time to collect herself after the incident and withdrew a bit from public life, noticeably taking a two-month break from Twitter.

Luckily, Noelle seemed to eventually find the strength to pick herself up again from this tragedy and move on. She finished out her quest to visit 12 countries in 12 months, which she began before Scot's death and documented in a blog on The Huffington Post UK and on social media. She also continues to be a major proponent of meditation, which she told The Daily Mail in August has helped her heal after Scot's passing as well as overcome adversity in other areas and achieve an inner peace that allowed her to find a new direction in life.

In fact, Noelle credits meditation with helping her come up with the idea for the biggest thing she has going on in her life right now, a new business venture called the Digital Shopping Channel, or DSC for short. Noelle describes the online retailer as "QVC for the millennial generation," according to The Daily Mail. You can find everything from clothing to jewelry to iPhone cases sold through the website, with much of it evoking the style and price points that you'll see at a retailer like Topshop.

But what seems to make DSC more like QVC and less like any other online fashion store is that there's a major video element to the website as well. There are currently a few videos on DSC, which is still in beta, that show stylish people talking about some especially chic finds that you should make a part of your wardrobe, as well as those that give you some tips on cooking and how to look stylish while doing it.

It looks like Noelle recently returned to London after a jaunt to Los Angeles, and she's in the process of finalizing financing for DSC. Hopefully, that means we'll be able to see what DSC and Noelle are really capable of soon enough.