When Can You Shop Gwyneth Paltrow's Juice Beauty?

About a year ago, Gwyneth Paltrow made a big announcement about adding a beauty brand to her lifestyle repertoire. She already runs the successful goop website, which has been criticized for suggesting fabulous clothes and household items regular people could never afford. Wondering when Gwyneth Paltrow's Juice Beauty brand, which is has an attractive price point, will be available? When can you get your hands and face on the products? Well, I am here to share some really incredible news.

Paltrow's Juice Beauty, which she backs financially while serving as creative director of makeup, meaning she is all in, is in stores now. It's also available online! You can easily shop the expansive range, which boasts 78 products, from foundation to tools to lip crayons, online at the Juice Beauty site. Juice Beauty is also available at Ulta.

Juice Beauty is quite an exciting brand, since the products are eco-friendly, vegan, and certified organic. The prices start at $20 and can soar as high as $75 for skincare offerings. But overall, it's priced like one of the more affordable prestige department store brands.

Judging by the look of the products and the scope of the range, I think Juice Beauty falls in line with Clinique or Lancome in terms of its style and it falls in line with Clinique and MAC in terms of pricing.

Paltrow is definitely all in. Expect to see the actress' lovely face all over Juice Beauty socials and in some of the advertising moving forward. She is the brand's not-so-secret weapon.

As this caption notes, Paltrow pushed the team of chemists to use plant-based ingredients over synthetic or artificial dyes for the foundation. Paging Dr. Paltrow! She really is looking out for you and your skin.

Jason Merritt/Getty Images Entertainment/Getty Images

She looks pretty fantastic, so it's always rad to have a beauty-conscious celeb intricately involved with the creation of beauty products.

The minimal packaging has that chic, Lancome x Clinique look. It's all about what's on the inside of the bottle.

Take a second and a do a happy dance that Paltrow x Juice Beauty is shoppable and easy to get! I'll certainly be browsing the brand's kiosk/section at Ulta and checking out Juice's offerings sooner than later. How about you?

Images: Juice Beauty/Instagram (3)