You Can Soon Have Khloe Kardashian Level Waves
When one of the most influential celebrity hair stylists decides to create her own products, you take notice. It's time to get your wallets and your medicine cabinets ready, because when Jen Atkin's haircare line will be available at theouai.com on Feb. 1, there's no doubt in my mind that it will fly off the virtual shelves. With everything from shampoo to bobby pins included in the line, OUAI (pronounced "way") is like having your own celebrity stylist shipped right to your door!
If you're into Khloe Kardashian's textured waves and Kim Kardashian's S curls, then you're in luck. Atkin confirmed she was launching her own line awhile back, and, in just a few days it'll finally be available to buy online. After two years of development, OUAI is a reality. You can finally switch from obsessing over Atkin on Instagram to obsessing over your own hair. The line is filled with all the haircare staples — shampoos, conditioners, hair supplements, and styling products — and people are getting #OUAIaddicted on social media already.
According to PopSugar, Atkin has frequently travelled to the United Arab Emirates to get inspiration for her range, so you know this line has to be something special. "I talked to different women about hair in different countries . . . Dubai is insane — their hair is so good!" she told the publication.
How flawless is this packaging? The minimalist designs not only keep the range looking timeless and let the products speak for themselves, but will look pretty on your bathroom sink as well.
To get your hands on it right when it's available, I suggest sitting by your computer on Feb. 1, because there's no doubt in my mind that these products will sell fast. You can always wait for OUAI to arrive at Sephora on Mar. 1 if in-store shopping is more your thing.
With the Kardashians, celebrity stylist Kristin Ess, and Jenna Dewan Tatum already raving over this range, the hype must be pretty legit. Just look at how obsessed Nicole Richie is with the products already!
All jokes aside, I'm excited to see how the products will hold up in the hands of the hair challenged like myself. According to Us Weekly, the items are affordably priced between $24 to $32, so they are within range for many people.
If you need me, I'll be patiently waiting by my computer screen until Feb.1st.
Images: jenatkinhair, Instagram (1)