Who What Wear, the ultra-cool site focused on all things street style and celebrity fashion, has launched its first ever clothing line at Target, and you can pick up its stylish clothes today. Yes, you read that right. Jan. 31 marks Who What Wear’s collection launch at Target. While this might be news to some, I have been anticipating this moment for about a month now (and there is a circle-shaped cross-body bag I can’t wait to get my hands on). However, if you, unlike me, weren’t online at midnight to get your first pick of WWW’s goodies, don’t fret. According to Business Of Fashion, Who What Wear’s clothing line is part of an ongoing partnership with Target, meaning that new items will be introduced the first week of each month.
Co-founders Katherine Power and Hillary Kerr spoke to Business Of Fashion about their inspiration behind the collection. Kerr said, “We created everyday essentials and a handful of trend-driven, more directional pieces [...] We want the shopper to be able to mix and match and pair pieces with what they already have in their closet.” And that they did. From printed pencil skirts to a classic trench and even a moto-jacket, WWW did not miss a single wardrobe staple. The 70-piece street style-inspired collection is both versatile and trendy, and to make matters even better, all items are priced under $50 and the collection ranges from sizes 2 to 26. What more could you ask for?
While I can’t wait to see what is to come for this beautiful partnership, I am blown away by WWW’s current collection. Scroll down to see some of my favorite pieces from the line and update your wardrobe accordingly.
1. The Trench
Trench in Taupe, $49.99, target.com
Polish off any outfit with this classic khaki trench.
2. The Printed Pencil Skirt
Plus Pencil Skirt in Rose Red, $29.99, target.com
Update your work wardrobe with this fun and flirty pencil skirt.
3. The Moto Jacket
Minimal Moto in Ebony, $44.99, target.com
The moto jacket is quickly becoming a wardrobe must.
4. The Fit And Flare Dress
Bardot Plus Dress in Floating Floral, $32.99, target.com
This moody floral dress is the perfect frock for a spring/summer wedding.
4. The Culottes
Wrap-Front Culotte, $29.99, target.com
Nothing is more on-trend right now then a quality pair of culottes.
5. The Oversized Blazer
Blazer in Blush, $39.99, target.com
Lighten up your work wardrobe this spring with a blush pink blazer.
6. The Vest
Trench Vest in Olive, $44.99, target.com
A long vest is the perfect transitional piece.
7. The Suede Jacket
Mod Moto in Blue, $39.99, target.com
Add some intrigue to your outfit with a suede jacket.
8. The Printed Blouse
Button-up Plus Blouse in Painted Dot, $27.99, target.com
Go from day-to-night in this not-so-subtle button up.
9. The Lace-Up Tee
Lace-up Tee in Ebony, $19.99, target.com
Follow in Gigi Hadid's trend-setting footsteps, and rock a lace-up piece this season.
Setting up your wardrobe for spring just got a whole lot easier. Thanks, WWW!
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Images: Courtesy Target