Urban Decay takes its mantra of "beauty with an edge" seriously. The brand is expected and counted upon to create new products and shades that are anything but boring or basic. Urban Decay is celebrating 20 years of beauty with an edge with a range of limited edition products under the "UD XX" banner. The first two products being released are palettes, because of course. At this point in its history, blockbuster palettes, along with subversively named products, are what UD is known for.
The anniversary palettes are "UD XX 20 Years of Beauty With an Edge" and "UD XX Vice Ltd Reloaded" and both focus on the eyes. While the "20 Years" palette is major, with 40 pieces, both contain tons of hues and finishes, so you can create a new look every time you use them.
But the critical question is this: How much are they?
The UD XX 20 Years of Beauty With an Edge eye palette has a $375 price tag, which may seem steep at first. But if you bought all of the products separately, the receipt total would be twice as much. Currently, this palette is only available via Urban Decay properties and at the So Cal store.
The "Vice Ltd Reloaded" palette is $58 on the UD site and $56 via Ulta's site. The set is worth every penny because you can create so many custom looks.
The "20 Years of Beauty With an Edge" set boasts 20 eye shadows and as well as 20 of the 24/7 Glide-On Eye pencils. The colors span the brand’s entire history. Many are vintage and not currently available on their own. Some are brand new.
Here's what's inside.
Eye Shadow: Oil Slick, Roadstripe, ABC Gum, Shattered, Grifter, Gunmetal, Polyester Bride, Baked, Mildew, Asphyxia, Mushroom, Midnight Cowboy, Smog, Lounge, Flash, Vapor, YDK, Roach, UV-B and Last Call.
24/7 Glide-On Eye Pencil: Zero, Oil Slick, Gunmetal, Mushroom, Whiskey, Roach, Smog, Lucky, Midnight Cowboy, Underground, Stash, Mildew, Covet, Deep End, UV-B, Deviant, Asphyxia, Ransom, Last Call and Crash.
UD XX Vice Ltd Reloaded includes 20 eye shadows, including exclusives from past palettes and shades from the current run. There are also a few new hues. It merges the past with the present.
Happy anniv, Urban Decay. I love that it's your year yet you're giving us the gifts that keep on giving.
I highly recommend pointing and clicking right away, since these palettes are "ultra limited edition" and "must own" for Urban Decay devotees. They are bound to sell out on the quick.
Images: Urban Decay (4)