After months of speculation, it has finally been announced that Caitlyn Jenner will indeed be partnering with MAC Cosmetics to create a new lipstick. The limited edition lipstick, which will be released on Apr. 7, is called "Finally Free" and all of the sales from this shade will go directly to helping the transgender community. But how much will Jenner's lipstick cost?
It turns out "Finally Free" only costs $17, which means you can help a great cause and rock a beautiful lipstick without breaking the bank. The proceeds from this collaboration will specifically go towards the MAC AIDS Fund Transgender Initiative, so they can provide grants to various organizations who focus on improving the lives of transgender people.
Clearly the Jenners like a little healthy competition, since Jenner decided to create a lipstick with MAC rather than her daughter Kylie's new line of cosmetics. Although, the MAC partnership just makes sense since the brand has a history of supporting important initiatives.
In a press release, Jenner explained that she chose to work with MAC Cosmetics because not only were they the first to approach her, but because she wanted to have a global influence.
"I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about."
So there you have it. Cheers to that!
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Images: MAC Cosmetics