Last Sunday, in the latest episode of Last Week Tonight, John Oliver asked Americans to "Make Donald Drumpf Again" in a direct attempt to bring down the Republican presidential front-runner by attacking the Trump brand. Like Trump, Oliver knew no campaign could succeed without merchandise, and so he gifted Americans with the simple and understated "Make Donald Drumpf Again" hats. You're probably wearing yours right now, or, at the very least, waiting eagerly by the mailbox for it to arrive. But do you know where the profits from every "Make Donald Drumpf Again" hat goes? The answer is sure to set Trump's business mogul teeth grinding.
Oliver veered from Last Week Tonight's policy of largely ignoring Trump in his most recent episode, likening him to "America's back mole." "It may have seemed harmless a year ago but now that it has gotten frighteningly bigger it is no longer wise to ignore it," Oliver said.
As part of his Trump takedown, Oliver pointed out how supporters of the Republican candidate are drawn to the man simply because of his name, which he puts on nearly everything he touches. Undoubtedly, Trump's name recognition has helped to propel him to the front of the pack in a crowded Republican race. But, as Oliver said, Trump's authentic family name probably wouldn't have benefited the candidate in the same way.
"Drumpf is much less magical," Oliver said. "It’s the sound produced when a morbidly obese pigeon flies into the window of a foreclosed Old Navy. Drumpf: It’s the sound of a bottle of store-brand root beer falling off the shelf in a gas station minimart."
Drumpf supporters now stand united under the red (or blue) ball cap first made famous by Trump. But in a move aimed specifically at further irritating the Republican front-runner, Oliver decided to sell each "Make America Drumpf" parody cap at manufacturing cost, eliminating any potential for profit. Each hat is priced at $17.50. HBO's "Last Week Tonight" store claims that "all hats are being sold at cost, because we know nothing would irritate him [Trump] more than someone choosing not to make a profit."
What's better than an article of clothing memorializing what will surely go down as one of the greatest political parodies of U.S. history? Knowing that just your simple participation in this monetary sale has likely further infuriated the man who thinks of himself as a world-class businessman.
Image: HBO/Last Week Tonight