Even Too Faced founder Jerrod Blandino is astounded by the absolutely insane reaction to his brand's limited edition and best-selling Peanut Butter & Jelly palette. It features nine eye shadow pans in shimmery, sweet colors inspired by the grade school lunchbox fave. The smell is just as delish as the shades, too! The PB&J palette is so incredible that it keeps selling out. It's clear that Blandino and Too Faced have a hit on their hands, as customers, Too Facers, and makeup mavens are responding in droves. Brandon Instagrammed a shot of the palette, revealing where fans can still get the palette even though it keeps selling out.
The palette is still available at Ulta locations and online — check out that display! I want to take it home with me. The palette is also still available on the Too Faced site, but it's bound to go quick... again. So don't delay if in scooping up one of these coveted palettes.
Blandino hashtagged the hell out of the Insta pic, commenting in the caption that they #CantMakeEnough. For $36, you get tons of coordinated colors that result in endless combos and eye makeup possibilities.
There it is! PB&J remains a fave in recess rooms and on the eyes of makeup lovers. Blandino even suggested that fans run to their local Ulta to grab one. Don't delay, peeps. You want to dress up your peepers in PB&J.
Blandino also posted a sweet — no pun!— apology to fans over the fact that PB&J keeps selling out. He didn't expect this sort of passionate PB&J reaction and the company is doing everything it can to restock it and replenish the supply.
If you are on the fence with the Too Faced Peanut Butter & Jelly palette, get off. Buy one as soon as you see it available, either in stores or online. Perhaps the fact that it's limited edition is what makes it so hotly coveted. Maybe the brand will consider making it a permanent edition to its offerings.
These babies go so fast because they are so special. The brand is bound to face a similar reaction and sell-out when its Peach palette lands tomorrow, March 17.
Check out those shades! The names are super cute and the colors are so pretty. That's the reason this palette can't stay stocked.
Images: Jerrod Blandino/Instagram (2); Courtesy of Too Faced (4)