Where To Buy Fenty Beauty By Rihanna So You Can Get Your Hands On It Before It Sells Out

If working with Puma wasn't enough, Rihanna is about to share something else in common with Kylie Jenner — Rihanna is launching a makeup brand, according to WWD, and if you're wondering exactly where you can buy Fenty Beauty by Rihanna, I've got the details on everything I know so far.

Though I'm a little surprised it's taken this long to happen, Rihanna is finally launching her own makeup brand! Collaborations, no more. According to WWD, the singer landed the estimated $10 million deal with the Kendo division of LVMH Moët Hennesy Louis Vuitton for a line called Fenty Beauty by Rihanna. And you best believe it's going to be huge.

Though she's previously collaborated with MAC and has launched her own fragrances, this will be her own line, so the sky is basically the limit. Though we don't have many details yet as to when it is launching or what exactly it will include, it's definitely not too early to think about shopping it. I mean, if Kylie Lip Kit mania has taught us anything, it's that these celeb beauty lines can sell out fast, so you want to be prepared when it does launch.

There's no official word on exactly where it will be sold, but I think we can venture some pretty obvious guesses.

Her Own Website

RiRi could very easily go the Kylie Jenner route (I mean, they share some other things in common already...) and sell the line on her website. I mean, she previews new music on there, so why not? Even if it's sold other places too, I think this is pretty likely.


Because, duh. But this one is more than speculation. The line is owned by Kendo, which also owns Kat Von D and Marc Jacobs beauty lines, and both of those are, coincidentally, sold at Sephora. This one is an obvious.

Department Stores

MAC, which boasts celeb collaborations all the time, is sold at major department stores like Nordstrom, and Macy's even has RiRi's fragrance, so they may want to get in on the Rihanna beauty bandwagon, too.


According to David Suliteanu, chief executive officer of Kendo, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars." With a brand that big, stand-alone boutiques are totally possible.

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