The celeb x pop star scent market remains supremely saturated. Jennifer Lopez and Britney Spears have like 50 perfumes in their respective repertoires. Taylor Swift and Katy Perry have a bunch of fragrances and seem to release new varietals every season. Now, Rihanna is adding the RiRi fragrance to her own perfume portfolio, which rolls pretty deep with a bunch of scents, as well.
She isn't neglecting her fragrance brand despite having her well-manicured and tattooed hands in a lot of fashion and beauty pots. Where does she find the time?!
RiRi shared a photo from the new campaign, which tells us absolutely nothing about the scent other than its name. It's about time we got a perfume christened "RiRi," since it's one of the Bajan beauty's nicknames.
If you want to assume based on context clues, Rihanna is surrounded by poufs of powder pink, so perhaps the perfume will be soft 'n' sweet.
However, what's so striking is the fact that Rihanna switched the direction up a bit for this scent. Usually, her campaigns are steamy, showing lots of skin, reflecting the sultry nature of whatever Eau de Rihanna she is promoting.
Here, she's wrapped in cotton candy pink, wearing gloves that conceal her tattoos and pearls, while her lipstick matches the material. It's very ladylike, feminine and very covered up by Rihanna standards. This is no "BBHM," where RiRi was as irreverent as ever. Of course, she is gorgeous and she gives us instant perfume goals.
Let's review some of her previous scents, shall we?
Her Rogue scent is a fruity and woody, comprised of plum, suede, musk, and vanilla notes. This was how she promoted it — all bare-skinned and intimate. She also has Rogue Love in this range. There's also Rogue Man, so she's not leaving out the male members that comprise her beloved Navy.
The singer's Reb'l Fleur scent had a red hot art direction, thanks to her hair and her averted stare. It's also a warm, fruity floral with notes of red berries, coconut water, tuberose, and vanilla.
And there is also her Nude fragrance, which is a sweet and fruity floral with woody, musky notes meant to mimic nakedness.
It's hard to keep up with all of the versions and perfumes, right?
Perhaps RiRi will be a more fully enveloping scent and have a sweetness, like the color that dominates the ad. It could be more of an everyday fragrance for regular gals.
But given the fact that some of her previous scents are musky and fruity florals, she may stick to what works, with some degree of variation.
Speculation is what it is. I certainly cannot wait for a whiff.