You Can Buy The Urban Decay x 'Alice' Palette Now

Lovers of beauty and semi-morbid fantasy alike can now rejoice: The Urban Decay Alice Through The Looking Glass Eyeshadow Palette has hit the brand's e-retail site as of May 1, and it's not yet sold out. While I can't decide if my favorite part is the "we're all mad here" tagline on the palette's pocket watch-decorated mirror or the 20 vibrant, fantastical shadow hues, one thing is for certain: This is the palette of our whimsical, psychedelic dreams.

Available for $60 on, each shadow is basically landing at a cost of $3. It's quite the bargain, really, when you consider that all these shades are intertwined with actual characters from Tim Burton's adaptation of Lewis Carroll's beloved story. As Women's Wear Daily reported, "Alice’s shades, including a peach, pink, brown, and periwinkle blue to match her trademark blue dress, are the softest, while the Mad Hatter’s shades such as a sparkly green, pink-speckled purple, and gold-infused orange, are the boldest [...] Time’s shades — a gray taupe, black navy, silvery purple, and deep bronze — are ideal for a deep smoky eye."

The beauty of the palette is that it spans across beauty genres. Whether you tend to favor a Kardashian contour, a natural girl-next-door beauty look, alternative and trippy details, or classic pinup vibes, there are plenty of shades in here for you.

As we await the release of Alice Through The Looking Glass on May 27, we'll luckily have a myriad of colors to play with. As noted in the product description on Urban Decay's website, "Each eyeshadow features our Pigment Infusion System, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability. We even included a double-ended brush for the perfect application."

You can also find the palette on,,, and come May 5.

With 20 new shades in your arsenal and the perfect applicator brush, you'll be ready to recreate the looks of the Mad Hatter or the Red Queen in no time. So get the palette while you can! Time is a funny thing, after all.

Images: Urban Decay