Fashion

Velour Lashes New Naked Collection Is Coming Soon

by Kali Borovic

May 31, 2016

Just when you thought the beauty creations couldn't get any better, a brand new product is thrown into the mix. Velour Lashes is coming out with a completely new, invisible lash band to make for a more au naturale look. When does the Velour Lash Naked Collection come out, you ask? The new addition to the falsie family will be here just in time for all those bright summer liner shades.

As if Velour Lashes weren't already a top contender in the faux lash industry, they're proving that they're ahead of the game with their summer collection. You might know them for their mink or silk lashes, but they're about to be known for something even more exciting. According to an Instagram announcement, the company is launching a brand new style of lashes that have an invisible band just in time for summer.

Why is that important? Well, normally the lashes have a black band, which doesn't always blend the best with the natural lash line. Apparently that will change with the new product. "Never before done INVISIBLE BANDS," Velour Lashes' Instagram post reads. "Get ready for the most seamless look that any pair of lashes can achieve."

Not only is the new formula perfect for a seamless look, but it's great for summer hues as well. Colored liner is getting popular, which means that you won't have to deal with the big black line of faux lashes messing up your neon lash line.

I can only imagine that this will be better for the beauty newbies as well. Putting on lashes is no easy feat, but it'll be easier now that you don't have to struggle with blending in the band.

Here's what the normal lashes look like for comparison:

Although Velour Lashes is the first high-end brand to dabble with the invisible band, there are a few other options out there. If you're looking to play around with the clear-rimmed beauty add-ons before Velour's summer launch, here are some budget-friendly options.