Ever wished your lip gloss could be a little more you? Buxom has the answer with their new Full-On lip gloss line, available exclusively at Sephora. They've released 100 different shades (you read that correctly), each representing a distinct personality, and you'd be hard pressed not to find the one that suits you best.
The idea and marketing is super-cute and we always appreciate a bit of ingenuity when it comes to our makeup. Each lip gloss tube comes sheathed in a slim box with a cheeky illustration of a girl that matches the so-called personality of the color. The Full-On Lip Polish claims to deliver "a tingling, plumping effect."
Refinery29's Gabrielle Korn wrote that each of the 100 shades will feature "a cute real-girl name to go with it." The product branding even begs the question, "What's your namesake shade."
Presumably, we are supposed to hunt for our name and find our true shade. As of right now Sephora is only showing 27 of the colors on the website and I have yet to spot an "Erin" among them. Girls named "Princess" and "Sugar" are in luck, however.
Take a look at the adorable packaging below and visit your local Sephora to find your true shade.