Why Too Faced x NikkieTutorials' Better Than Sex Mascara Is A Must-Buy

The Too Faced x NikkieTutorials "Power of Makeup" collaboration officially has a release date, and while makeup addicts, Too Faced fans, and NikkieTutorials subscribers are stoked, the contents of the collab are equally as notable. I'm here to tell you why Too Faced x NikkieTutorials' Better Than Sex Mascara is a must-buy. It's a staple product of the ultra successful brand and a member of the "Power of Makeup" collab, but what makes it different than your standard, cult-favorite Better Than Sex mascara? It's got a cool twist.

So why's the Too Faced x NikkieTutorials' Better Than Sex mascara a must buy? Earlier, when Nikkie took to her Snapchat to tease the content of the collab, she mentioned that the mascara was included in the kit. A detail that many overlooked, though? The Nikkie x TooFaced Better Than Sex mascara is actually purple! That's right. The shade isn't the typical inky black of the original. Instead, in typically, Nikkie style, the guru threw everyone a curveball that turned out to be totally bomb.

The Better Than Sex mascara is easily one of Too Faced's most well-known staples, and by including it in the Power of Makeup collaboration with Nikkie, the brand truly shows how much they trust the YouTube guru, and you'll be able to snag it as early as August 2016.

While you may be thinking that a staple product like the Better Than Sex mascara — which launched a waterproof form not so long ago — isn't that special, you'll definitely be missing out on this one of a kind product that is a must buy for any makeup lover.

The product is so rare, in fact, that Too Faced founder Jerrod Blandino took to his personal Instagram to tout the product. According to Blandino, NikkieTutorial's purple Better Than Sex mascara is the first time the cult favorite product has ever been done in a color. The gorgeous purple shade makes total sense, too, because as Blandino explains in the post, it's Nikkie's signature.

While the inclusion of the mascara may not seem all that exciting on the surface, there's a reason why Too Faced x NikkieTutorials' Better Than Sex Mascara is s must-buy. Not only does it come inside an incredible, specially curated collection of shadows and blushes by Nikkie, but its purple hue make it a must-have for makeup addicts everywhere.

Images: @JerrodBlandino/Instagram