There's a new beauty startup on the scene, and it may be the answer to our prayers. Sigma Beauty's new sister brand Practk is a company that creates inexpensive and innovative beauty tools — and Practk's makeup brush cleaner is the coolest launch I've seen in awhile.
Like the Sigma Beauty Spa Brush Cleaning Glove and mat, the new Practk Palmat will help clean your dingy makeup brushes. But unlike the Sigma tools, Practk's mat is made for travel.
The Palmat, like its name suggests, fits right in your palm and can travel back and forth between countries or clients easily. That's right — no more excuses for a dirty, dingy makeup brush! The Palmat retails for just $9.95, which is a great deal for a high-grade silicone mat that will truly last. The best part? It's on sale right now at practk.com
If you're anything like me, you probably have plenty of beauty tools collecting dust in a cabinet. This mat is way practical (after all, that's the inspiration for Practk's name.) The Palmat features suction cups, so you can attach it to the bottom your sink for faster brush cleaning. Genuis, right? Plus, having the mat already in your sink will remind you to clean your makeup brushes more often, something we all probably need to do.
As Practk's press release puts it: "Makeup brushes not only accumulate product residue, but also dead skin cells, oil, toilet bacteria and much more – the disgusting debris most people spend valuable time and money to keep off their skin." The release goes on to explain that this accumulation of oil and bacteria can be harmful to the skin and ruins your precious brushes. The hot pink mat aims to create a fun way for makeup lovers to clean their tools.
By cleaning your brushes, you're not only taking better care of your skin but also extending the lifetime of your tools (and saving money in the process). What's not to love?
The mat has three textures for small and large brush cleaning, and suction cups to hold it down no matter where you're cleaning up. You can suction it to anything or wear on your hand, thanks to an adjustable fit feature.
“The Palmat is the first brush cleaning gadget to have a dual function: wear it on your hand for maximum brush cleaning control or place it in your sink for hands free brush cleaning,” founders Simone Xavier and Rene Xavier Filho said in the release. “It will get your brushes clean in record time, guaranteed.” Sweet.