High fashion, wet-hair looks make sense at the beach or in editorial, like magazine covers or spreads. Wet head looks on the red carpet are fairly implausible, because hair will eventually air dry. Kim Kardashian did the wet hair look at the 2016 VMAs and her strands somehow miraculously maintained the slick vibe throughout the ceremony. How did Mrs. Kanye West keep her coif looking wet at the 2016 VMAs?
Well, my first guess was that she has people for that. Like there has to be an assistant in her glam squad tasked solely with misting Kardashian's follicles and keeping that moist look in tact for the entire evening. Or perhaps her husband Kanye West had a squirt bottle in his pocket and touched up her hair during the commercial breaks?
Nah, Kim Kardashian's hair wasn't even wet. It was actually the work of good product. Bustle received an email revealing all of the secrets of Karadshian's soaked look strands. Celeb stylist Michael Silva created the reality star's 'do by using Kenra Professional items and hair tools by ghd. Silva said that he and Kardashian wanted a "fresh and sexy look" that was about "perfecting and enhancing her natural texture." Their ultimate goal was a "a continuation of summery, beach beauty."
Silva used Kenra's new Platinum Snail CC Creme, applying the product as a primer, to damp hair. He smoothed it from mid-length to the ends. He topped it with Kenra Platinum Revive Oil. He then sprayed Kenra Platinum Texturizing Mist through her glossy black locks to bring out the wave.
Even though her hair looked wet, there was some blowdrying involved. He employed ghd's Air Hairdryer with a diffuser to dry hair. Silva also avoided touching the hair. He also used the ghd Platinum Styler to perfect and polish the waves. He finished with Kenra Platinum Silkening Mist, more Revive Oil, and Kenra Platinum Finishing Spray to lock in shine and protect against the elements aka humidity.
So Kim Kardashian's 2016 VMAs wet-hair look was the work of product and tools.. It was ironic that a dryer was used to create and to set a wet look.
The end result was texture, texture, and more texture.