Donald Trump's Women Empowerment Tour Is A Disaster In The Making

Republican presidential candidate Donald Trump was starting new efforts to woo one of the groups that likes him the least: women. On Saturday, Politico reported the “Trump-Pence Women’s Empowerment Tour” had officially kicked off. Featuring Trump campaign spokesperson, Katrina Pierson, and Trump's daughter-in-law, Lara Trump, the tour began in the battleground state of Ohio. Politico noted that aside from Lara Trump, all the women featured were of color. Apprentice contestant Omarosa Manigault joined, as well as Diamond and Silk, YouTube stars who have famously stumped for Trump.

“If you look at the make-up of our tour, we have a very diverse group here, the majority of ladies are African American,” Lara Trump told Politico. “It speaks to who Donald Trump is, these are all women he’s touched in very different ways.”

By certain measure, Trump is losing women in an unprecedented fashion. According to a Washington Post -SurveyMonkey presidential poll released Monday, Hillary Clinton is beating Trump with women by 14 points nationally. While a certain lead with women is certainly expected for the first female presidential candidate on a major party ticket, Clinton is winning white college-educated women by huge margins for a Democrats. In 2012, Mitt Romney won college-educated white women by 52 percent; nationally, Clinton is beating Trump by 23 points.

Such wide gaps should certainly be troublesome for the Trump campaign, so it's not wholly surprising that the the "Trump-Pence Women's Empowerment Tour" has commenced. Still, it's easy to be skeptical towards how much success that a few Trump family favorites and personal associates will have overcoming his very public record of misogynistic remarks. Last year, he famously called Fox News' Megyn Kelly a "bimbo" and made insinuations about her menstrual cycle. Even more succinctly — and revoltingly — Trump reportedly said "Women, you have to treat them like sh*t."

Best of luck to Lara Trump and co.