There's nothing like an ~influencer sweep when brands do it well. The reactions to MAC's Selena collection are proving the fans are more than ready for this collection. The brand released the launch date yesterday and YouTubers, editors, and other beauty influencers have unboxed the products for everyone to see, and people promptly started freaking out. It makes sense why they're so amped — this is the collection that garnered over 37,000 signatures on Change.org, so yeah, fans are ready and waiting. They built this city, and they want that sweet brick lip.
More specifically, aside from just loving the products themselves, some people are psyched about how the collection has demonstrated the power of social media. It's a big moment for the Latin community also — Selena was a huge star, and with this collection she is getting her due as a powerhouse of the '80s and '90s.
Now, back to the goods. Between its sweet purple packaging, Selena's signature colors and wing-ready liquid liner, there's something for everyone (even if you had no idea who Selena was going into it — which, if that's the case, where have you been?). There are approximately one million unboxings happening on Snapchat today, but if you want a glimpse of the reactionS before diving in, here's the general gist of how people are feeling via Twitter.
1. Get The Tissues Ready
The kind with the lotion, we'll be using a lot of them.
2. This Collection Deserves It
A general consensus seems to be: "it's about time."
3. Arms Above Head Emoji To The Max
Sometimes emojis speak louder than words.
4. He's Not Wrong
On the nose, but if ever there was a time...
5. Supervision Unnecessary
Especially when saved credit cards exist.
6. Swatch Army At The Ready
Bless the Internet.
7. The Power Of Social Media
Started from Change.org now we here.
8. A Girl Who Knows What She Wants...
...and it's all lipstick.
9. I Ws Joking About The Tissues
Really, stock up.
10. Love Overcomes All
Everyone is ready to scoop up this collection.
11. Outfits At The Ready
The time is now.
Happy shopping, singing, whatever you've gotta do.