ColourPop Cosmetics is known for their affordable yet high-quality makeup. With everything from highlighters to matte liquid lipsticks, the brand has definitely carved out its place in the beauty world, but will ColourPop be making face makeup in the near future? Things are looking promising, according to what they told Bustle during a Facebook live tour of their headquarters in Oxnard, California.
Technically, ColourPop has been making face products for some time now with their super shock blushes and gorgeous highlighters. However, they haven't overlooked their ability to expand. The brand hasn't ventured into skin-perfecting products like foundations, bb creams, concealers, or powders. However, that may be changing come 2017. According to marketing directors Sharon Pak and Jordan Wynn, face makeup may just be coming next year, and if that's true, fans of the brand will be jumping up and down to snag some seriously affordable and stellar quality new products.
In Bustle's Facebook live, Pak explained that the current focus of the brand is face. She went on to say that because Colourpop has access to their own lab, they can try out new technologies. When asked about face makeup, Pak responded saying that 2017 will be a big year for the brand. Really, you can't get two more reliable sources than Colourpop's marketing managers, so fans better keep a look out.
While the pair didn't reveal what would be coming to Colourpop, if I had to guess, I'd go with concealer and foundation. The brand has already debuted sculpting sticks for contouring and highlighting which makes concealer and foundation the obvious next choice.
While the exact way ColourPop will incorporate face makeup is unknown, there's no doubt that they will. Fans of the brand, stay tuned for Pak and Wynn on ColourPop's Snapchat because good things are coming!