Even if you're not obsessed with beauty products, you've probably noticed that natural beauty products have become increasingly prevalent on shelves over the past several years. This appears to be based on a very real, widespread demand for naturally derived beauty products: In 2015, Nielsen noted that the natural and organic beauty category had grown 24 percent over the prior four years, and in a survey they conducted, 53 percent of respondents reported factoring in "all-natural" labeling when purchasing cosmetics.
You slather these products on your skin, dab them onto your eyes and lips, and spray them in your hair, so it makes sense if you're drawn to ingredients that you can find growing in your own backyard. Maybe, you are more aware than ever of the effects beauty products have on your well-being. Either way, it's hard to deny the appeal of natural beauty.
Now that there are more natural beauty products on the market, making the transition is virtually painless. And on top of that, there are plenty of benefits to making the switch. Not only will you worry less about what you're slathering on, but using these formulas can have unseen but very beneficial effects on the world around you. So why not go for them? In collaboration with Carmex ® , we're bringing you the best reasons for going natural.
1. Plants Are More Powerful Than You Think
Mother Nature, am I right? Earthy ingredients used to get a bad rep for not being as effective as their lab-driven counterparts, but that's a misconception. With new, high-tech extraction processes and innovative compounds, potent, plant-based active ingredients are now easy to find in natural beauty products — and they give traditional formulas a run for their money. If you don't believe us, try any fruit-acid peel and tell us if you don't feel a tingle.
2. You're Actually Helping the Planet
The active ingredients in that organic serum have to come from somewhere, right — and more often than not, they're grown on farms. (Surprise!) Increasingly, brands formulate products on their own property, where they plant, nurture, and harvest the ingredients that go into their products — then, eventually, onto your skin. Instead of solely consuming plants via that jojoba seed oil-infused face cream, you're actually supporting plant life (which, as we learned in second grade, is vital for clean air) by driving up the demand for them.
3. It Supports Sustainability
Since most natural ingredients aren't typically whipped up in a test tube, most companies need to get them from somewhere. But unless you want to run out of shea butter forever (#nightmare), sustainability is essential. Sustainability means that the ingredient (or formula, or even the packaging) is produced in a way that doesn't threaten its existence or harm the environment in any way. So sustainable packaging is often recyclable or reusable (think luxe glass bottles), and sustainable ingredients can be grown without having any sort of negative impact on the environment.
4. You Can Worry Less
We are literally covered in beauty products. From your shampoo to your foot lotion, it's inescapable. Instead of sitting on top of your skin, most formulas can sink into the body. That's especially true for your lip products — which, at some point, you will accidentally eat. (It's like a law of the universe.) If you needed a good reason to switch to a natural option like Carmex Comfort Care Lip Balm, which nourishes lips with a blend of beeswax, colloidal oatmeal, and fruit seed oil, this is it.