The LIVELY x I Am That Girl Bralette Is More Than Just A Pretty Undergarment & Here's Why
Don't you sometimes wish you could go back in time and tell your younger self how awesome she is? Through their newly launched partnership with I AM THAT GIRL, lingerie brand LIVELY is doing just that for young women everywhere
LIVELY x I AM THAT GIRL is working to empower young women to live life to the fullest and love and express who they are. The brands came together to launch a limited-edition bralette, which is available to purchase right now. The piece is meant to represent the strength and vulnerability of what it means to be a girl today, and for every bra purchased a young girl is reminded that she is enough through the support of peer-led I AM THAT GIRL local chapters.
LIVELY asked young women from I AM THAT GIRL community to submit moodboards and design inspiration, which ultimately helped inform the look of the final product. "It's amazing that our girls were able to contribute to the creative process," I AM THAT GIRL CEO Wendy Wecksell said in a statement from the brand. "It's moments like this that really bring it all to life in a beautiful way, and we're grateful."
The shape of the collaborative piece is similar to the LIVELY's best selling "Mesh Trimmed Bralette," but with a thicker band. The black, white and millennial pink (obvi) geometric pattern is the perfect mix of feminine and sleek, which means you'll want to wear it outside of your top instead of under it (do you, girl). Each bralette is printed with the I AM THAT GIRL mantra, "You Are Beautyfull," to serve as a daily reminder to every woman who wears it.
The limited edition bralette retails for $35, and is available exclusively at WearLIVELY.com.
Images: WearLIVELY/Instagram; Courtesy of LIVELY