Throughout the years, Beyoncé and her husband Jay Z have been strong supporters of President Barack Obama and have lent their influence with the younger demographic to many of his campaigns and issues. For this current election cycle, Beyoncé and Jay Z have endorsed Hillary Clinton and recently joined the candidate at her Cleveland rally. They also released a PSA filmed at the rally on Tidal the day before the election. One thing I noticed in the clip is that every artist in Beyoncé's voting video is an artist who many young people look up to, so it's especially significant that they are being so vocal about encouraging voting participation.
Her "I'm With Her" video includes Jay Z, Chance the Rapper, J. Cole, Big Sean, and, of course, Beyoncé herself, who all performed at the Cleveland rally concert filmed for the PSA. As has been the case for many years, Beyoncé has an unequivocal star power that transcends age groups, and, combined with Jay Z's influence, they reach far beyond music genre, race, and social status.
Beyoncé posted a segment of the PSA video on her Instagram, and the selection of people shows that Beyoncé and Jay Z know the artists that can most impact young voters. It's inspiring to see them all pitch in for the cause and lend their voices for something much greater than themselves and the future.
Jay Z opened up the video with the words, "For so long our voice wasn't part of the process... communities were underserved because our voices weren't being heard." Beyoncé broadened the scope to include the fact that Clinton would be making history and added, "Look how far we've come from having no voice to being on the brink of making history... I want my daughter to grow up seeing a woman lead our country and know that her possibilities are limitless."
As the video progressed, Big Sean told the crowd, "I just want to say to everybody in the crowd that we got the power to do anything we want to do... you can put your mind to it, you can manifest it." Chance the Rapper chimed in, "She's running this battle right now, she's killing it this race, but she needs all of our help as American citizens to go out on November 8, and cast our vote."
Chance in particular has been dedicated in signing up young people to vote, and, on Nov. 7, he led hundreds of young voters to an early voting poll after a free concert he held at Petrillo Music Shell in Grant Park, Chicago. These artists are all aware of the impact they have on millennial voters, and it's a beautiful thing to see everyone come together for such a noteworthy cause. I venture to say that no one can bring people together quite like Beyoncé, and, regardless of what your voice may be, it deserves to be heard.