Will Too Faced Still Be Cruelty Free Under Estee Lauder? Here's What The Co-Founders Have To Say
On Monday, news broke that Estée Lauder Companies, Inc has acquired Too Faced Cosmetics. According to Women's Wear Daily, the $1.4 billion deal is the largest in Estée Lauder history. Since the big news broke, people have been wondering what this actually means as far as chances go for the beloved brand. One of the biggest questions is if Too Faced will continue to be cruelty-free. Well, animal lovers can breathe easy, because the company's co-founders have some pretty exciting news.
It's no secret that Too Faced is a huge makeup company. They're constantly rolling out new products and giving sneak peeks, so it only makes sense that a major company like Estée Lauder would want in on the fun. But what does this mean for fans of the brand? It looks like not too much will be changing from the customer's point of view, which is great news.
First off, their cruelty-free standard isn't going anywhere, according to a video in which Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson discuss the transition. "Rest assured that our morals and values that we built Too Faced on will never change," Blandino says in the video. "We promise you that we will never ever test on animals."
According to Fashionista, CEO of Estée Lauder Fabrizio Freda made it clear in a press statement that Blandino and Johnson aren't going anywhere either. "Jeremy, Jerrod, Eric, and the rest of the Too Faced have built an amazing and innovative brand," Freda said in the statement. "We look forwards to working with them to continue to build the brand's winning spirit."
Estée Lauder is the parent company of many well-known cosmetics brands, including MAC, La Mer, and Smashbox. A statement on their website reads, "The Estée Lauder Companies does not test on animals and we never ask others to do so on our behalf. If a regulatory body demands it for its safety or regulatory assessment, an exception can be made. Our consumers can be certain that we are committed to producing only the highest quality beauty products which meet our exacting efficacy, safety and ethical standards."
Blandino further cleared things up on social media with a cute photo of adorable pink Too Faced bunny slippers with the hashtag #CrueltyFreeForLife. It looks like animal lovers and fans of the brand have nothing to worry about.
It's nice to see that Too Faced's values will live on as the brand continues to grow!
Images: TooFacedCosmetics/YouTube (1)