RimFly Lets You Get Sunglasses Via Subscription

My favorite accessory is a pair of sunglasses. I am admittedly a collector of — addicted to, maybe?— Valley Eyewear and Quay sunnies, in addition to owning various pairs from House of Harlow, Elizabeth & James, Dior, and Marc Jacobs. Sunnies can get expensive and sometimes I want to rock a not-so-pricy pair. I welcome RimFly, a sunglasses subscription service, into my life, happily so. This brand new service allows its members to build a secondary shades wardrobe. For someone like me, who doesn't want to wear fashion-forward or expensive sunnies when doing my fave weekend outdoor x exercise activity of walking shelter dogs, these babies are an absolute dream. They're still stylish, yet I don't have to think about them.

Subcription services and boxes are a thriving business model right now, from Birchbox to Dollar Shave Club to Dive Bar Shirt Club to Lash Closet. So it makes sense for a sunnies subscription service to... exist.

Here's how RimFly works. You sign up by answering a few Qs about yourself and your shades style, and you are on your way. Pick your style, pay the $12 monthly fee, and BOOM! RimFly will deliver a pair of shades to your house every month. What a fun and low-maintenance gift for your accessories-loving bestie, right?

Since RimFly was launched by eyewear industry vets with decades of experience, you can be confident that they are identifying trends that will be reflected in the glasses that show up each month upon auto shipment.

RimFly will offer exclusive colors and styles, in addition to that amazingly low pricing, and subscribers can cancel at any time sans commitment. You fill in your gender, your style, or if you'd like a style selected for you when you sign up.

It's an inexpensive, cool, and thoughtful gift for the shades-obsessed person in your life.

Images: Courtesy of RimFly (2)