28 Most Viral Makeup Products Of 2016 Prove It Was A Big Year For Highlighters & Palettes — PHOTOS
For those of us that identify as "beauty-obsessed," we can get pretty, well, obsessive when it comes to new releases and innovative products. And when we become consumed with the next great thing, what do we do? We take to social media and post about it to make sure we're not longing for something alone. So if, like me, you happen to be wondering what exactly we coveted most this year, I've rounded up some of the most viral makeup products of 2016.
And let me tell you: It was truly a beautiful year. From rainbow highlighters, to celebrity collaborations, to sweetly-scented palettes, there were a bunch of really awesome makeup products that we couldn't stop thinking about. Plus, if you're someone who follows all the social media accounts of your favorite brands and is always the first in line for a release, you probably hunted (and maybe even got your hands on) most of the products on this list. Hey, ain't no shame in your game. So if you want to relive some of the best and biggest product and collection-launches of the year, here are 28 of our most-stalked makeup products and lines from 2016:
Highlighters were huge this year, and if one line was continuously coveted, it was this one. And with something for every skin-tone and taste, how could it not be?
2. Anastasia Beverly Hills Master Palette By Mario
As soon as it was revealed that Mario Dedivanovic would be releasing a palette with ABH, beauty junkies everywhere seemed to collectively hold their breath until the drop. Because when Makeup By Mario comes out with a product, you get it.
We makeup-obsessed couldn't get enough of reds and oranges this year, which meant that we couldn't pass up this palette. I mean, you're swooning just looking at it, right?
While we all still love our beautyblenders, this was a big year for the oval brush. After all, we can't not try an innovative beauty tool.
Whether or not you already owned Champagne Pop, you probably still considered getting your hands on this face palette. Because if it's Jaclyn Hill-approved, are there even any questions?
A revamped line meant that all eyes (and brows) were on Benefit's highly-anticipated release.
Rainbow highlighters had a major moment this year, and it's all thanks to this beauty that started the craze. And yes, I would still dunk my face in it.
A nude lipstick made for Kim Kardashian-West? Well then it must be the perfect nude, thought beauty-lovers everywhere.
That name! That swirl! You know you had to have it.
I mean, c'mon. You can't ignore the most precious, cartoon cat to ever exist. Especially when paired with lippies, shadows, and highlighters.
If you're all about a highlight that can be seen from space, you were probably first in line for these ultra-metallic, liquid highlighters.
Because when a Spice Girl collaborates on a makeup line, you drop everything.
In the year of brows, this one-step wonder was on everyone's list.
Huda Beauty's clever packaging (and bomb products) made her lashes and liquid lipsticks hot items to haul this year.
A lip topper that can transform any liquid lipstick to a metallic finish? This was a no-brainer for lipstick lovers everywhere, as it basically doubles any collection.
Just about everything Jenner launched all year sold out in a matter of minutes. Because when everyone is wildly anticipating the newest release, it's the only thing we're talking (and thinking and dreaming) about.
With a wide range of scents and those cute little bottles, how could we not covet these delectable lip oils?
Because when Whisper of Gilt makes a return to the beauty counter, you rush there to snag it.
19. MAC x Selena Collection
Fans have been begging for a Selena collection for years. So the fact that it finally happened this year was quite a monumental moment in the world of makeup.
Another hot palette, Manny MUA's collab with Makeup Geek resulted in warm-toned goodness that fans of the brand and vlogger couldn't get enough of.
This palette could not stay on the shelves this year, as nobody on YouTube or Instagram could stop talking about it.
Basically the most luxurious eyeshadow palettes to ever be released, there was an immediate obsession with these pigmented palettes.
23. Pat McGrath Labs
Whether for her highlighter sets, glitter lip-kits, or pigment bundles, whenever new Pat McGrath products were about to launch, it was all anybody was talking about.
Another collab with a huge following, this face and eye palette was a hot commodity.
25. Tarte Shape Tape Concealer
This concealer jumped to holy-grail status for many beauty influencers, driving the line for its release out the door.
But because you can never have too many concealers, this one also had trouble staying on the shelves in 2016.
Does it get any better than an eyeshadow palette inspired by your favorite, childhood sandwich? Well, when it's scented like peanut butter, it does. And it also sends the internet into a tizzy.
This limited-edition palette caused such a frenzy that Too Faced had to bring it back with an entire collection. Now that's a hot item.
How many of 2016's most viral, makeup items were you able to snag?