Notoriously private celebrity couples tend to capture our attention just as much as gratuitous duos. Celebrity followers can't seem to get enough Kimye photoshoots in the same way they can't get enough paparazzi snapshots of the much more private Beyoncé and Jay Z leaving a restaurant. But how can a couple maintain a low profile while attaining the highest success and all of the accolades that come with it? Take college sweethearts J. Cole and Melissa Heholt, for instance. Although Cole's latest album, 4 Yours Eyez Only, is the talk of the town, word on the street is the private pair recently welcomed a baby girl, whom the rapper may or may not be referring to on the track "She's Mine Pt. 2." But no one knows for sure, because he and Heholt are so private. Fans do know some info about Cole considering he's a well-known rapper, but what about his wife? What does Heholt do for a living?
To start, Heholt founded Statice Events in 2014 as a way to put her passion for event planning into practice. According to Heholt's biography on the company's website, "No task is too small and no vision is too grand to execute my client's event." Her company can spruce up a wedding and command a corporate event with effortless ease. Check out this five star review from a customer:
Where do I even begin? Melissa's services were definitely a must-have for my wedding month/day! She was prepared, always 10 steps ahead, and organized every last inure detail I needed her to! I can't thank her enough for helping to make our wedding day run smoothly! My only regret was that I didn't hire her sooner as my planner vs same day! Either way she was worth it 110%! She's a pleasure to work with and knows her stuff! If you need someone to not only help but keep you sane and organized, she's the one for the job!
When Heholt isn't reigning over the event planning world, she's helping out her hubby with his Dreamville Foundation. As the executive director, Heholt helps uphold the organization's mission of helping urban youth in Fayetteville, North Carolina "have a dream, believe in their dream, and achieve their dream," according to the Dreamville's site, through educational programs and activities. The Dreamville Foundation hosts tons of events such as a school supply giveaway, book club, and Mother's Day brunch, which must give Heholt yet another outlet for her event planning skills to shine.
Despite being a well-known rapper J. Cole says his goal for the foundation is to show kids there is more to life than fame. He says in the organization's mission statement:
I want to start the process of showing them there are other options besides what's on screen/ They don't have to be a rapper or an athlete; there are people who manage the rappers, who book the shows. There are so many jobs you can do; this is about expanding their minds to those possibilities.
Having a wife like Heholt, who is not in the entertainment industry, must give Cole perspective on the endless possibilities that life has to offer.