‘Mad Men’ Season 7 Premiere Ratings Sucked & 'Game of Thrones' Isn't the Only Thing to Blame

For Mad Men fans, there was only one thing to do on Sunday night and that was watch the season seven premiere. Or at least that's what you would think. Mad Men 's premiere drew in 2.3 million viewers, a drop of 1.1 million viewers compared to the season six premiere and the lowest rated premiere since season two. So what happened? While normal obsessive fans like me were glued to our screens by 9:55 p.m. just in case, it seems that a million people who were interested last year heard about the last season and though, "Hmm... No, I don't really care how this ends." What?! How is that possible? I have a few theories.

1. Everyone fell asleep during Turn.

AMC aired the second episode of new Revolutionary War drama Turn at 9 p.m. People tuned in before Mad Men and fell asleep because the dim lighting and 18th century talk was such a bore.

2. Sunday is Game of Thrones day.

Game of Thrones airs at 9, but it's probably hard to follow up a show as intense as GoT with a show as stressful as Mad Men. Does this mean that Mad Men fans ditched the show for Game of Thrones for good? Possibly and those people are crazy.

3. The weather was too nice.

Winter was rough this year and on the east coast the weather is finally starting to get nice. There will always be another opportunity to watch Mad Men (if you're okay with living in fear of spoilers, that is), but for a while there it seemed like it would never be warm outside again. Enjoying the gorgeous weather was simply the practical choice.

4. Don Draper's life is too stressful.

During last night's premiere, I commented both that Don should never be able to meet women and that he should never be allowed on balconies. No one knows what is going to happen with this guy, but watching him is like watching a toddler pretend the back of the couch is a balance beam: Something bad is going to happen, you just don't know when.

5. The MTV Movie Awards were on.

There must be some overlap between people who like seeing shirtless Zac Efron and Don Draper's man-tastic chest hair, right?

Image: AMC; Vulture