He's ditching the jumpsuit for some new outfits, but the creep factor hasn't waned. In an effort to get with the times and connect with the kids, Ronald McDonald has had a makeover — and even joined Twitter. Gone are the days of the bright yellow jumpsuit. Instead, the Golden Arches' clown will be sporting cargo pants, a vest, and a red-and-white striped rugby shirt. Don't fret though — those familiar big, red shoes will still be a wardrobe staple.
When he really wants to get fancy, Ronald has a new red blazer emblazoned with the arches on the front pocket and his signature on the back. And of course, let's not forget the bow tie, for "special occasions," according to the fast food company. Who said Big Macs weren't classy? The company is also amping up the famous clown's social media presence. Though he doesn't have his own accounts just yet, he'll be engaging with consumers with the hashtag #RonaldMcDonald.
“Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant," Dean Barrett, senior vice president and global relationship officer, said in a statement.
It's about time for the 51-year-old mascot. His new outfits were designed by theatrical designer Ann Hould-Ward, who said she was "thrilled" to suit up a "living legend" and adds a little bit more credibility to the unsettling sight of a grown man in a clown costume.
“Selfies…here I come!" the company quoted the clown saying. "It’s a big world and now, wherever I go and whatever I do ... I’m ready to show how fun can make great things happen."
The upgrade may also give the company a much-needed boost. On Tuesday, McDonald's reported a 5 percent dip in first quarter profits and a 1.7 percent decline in sales at U.S. stores open at least a year. Let's not forget the jabs taken by Taco Bell in promoting their new breakfast menu, using real-life Ronald McDonalds to sing the praises of A.M. crunchwraps.
And because people obviously love a frightening, smiling man in makeup and bright red hair, restaurants will redecorate with graphics, furniture and other design elements featuring Ronald McDonald over the next few years. We can't wait...
Images: McDonalds Corp