The Ashley Benson For H&M Divided Ads Are As Cool As We Expected
Ashley Benson's been a busy girl: she's currently starring on TV's biggest teen soap opera/guilty pleasure of twenty-somethings everywhere (ahem), she just got back from a whirlwind trip to Hawaii with on-screen/off-screen BFF Shay Mitchell, she's on the cover of some of our favorite magazines — and now, she can add "the face of H&M Divided" to her already extensive resumé. That's her latest gig, and she's been doing it with some major aplomb.
There are a lot of reasons why she and H&M make a great match — and chief among them is her cool-girl style, both in fictional Rosewood and very-real LA. Her character on Pretty Little Liars is currently experiencing something of an identity crisis — a crisis that extends to acting out in the form of shoplifting, and a dramatically different new look (which I'm a huge fan of, by the way). Hanna's always been up on the latest trends (at least since Mona gave her an "Ali upgrade," anyway), but her edgier new look is, if possible, even more fitting for H&M's teen-targeted Divided line.
That's all to say that Hanna's new look dovetails perfectly with the slightly edged-up yet laid-back je ne sais quoi of her new H&M ads — so let's take a look:
Will Mean Girls references ever go out of style? Methinks not, especially not when they're styled with a metallic micromini and clompy sandal-boot hybrids. Good call, H&M, by going with a positive spin on this infamous one-liner, since already know the original quote can spawn anti-bullying protests.
Ashley is wearing the heck out of that hat. And hurrah — another cool graphic tee (except instead of Mean Girls-language, it has French)!
More French words. I don't know about you, but when I hear "Mignon" I think "Filet." Apparently, it actually translates to something more along the lines of "delicate and pretty," which fits the situation here a little better. Also, I might need that purse.
Maybe it's the stripes, but this look reads a little more Aria than Hanna to me — either way, it's completely adorable, and Ashley should wear that shade of mint green all the time.
When all's said and done, this ad campaign practically has me running to my nearest H&M... so I'll hazard a guess and say it seems like a win for all parties involved. With the possible exception of my very thin wallet.