How many of us buy a magazine for its cover? Are you more likely to buy a magazine with your favorite musician on the cover? Or will you pick it up if a familiar model's face is gracing the cover? The Vogue 2014 September issue is proof the magazine is stepping out on a limb by using three models on the cover rather than a mega celeb. I've got a degree in magazine editing, so I'll probably pick up any magazine regardless, but when I was younger and had to choose between the dozens of books on the shelves to buy, I'm not afraid to admit that I was drawn to the one with the best images and coverlines. If I didn't recognize the cover model, I didn't bother picking up a magazine, even if it was one of my favorites.
Am I in the majority of valuing my favorite celebrities over a model I've seen around? Or is it different now, in an age where Instagram and other social media sites make all models more of celebrities in their own right? Vogue enlisted Cara Delevingne, Karlie Kloss and Joan Smalls. The perfect-eyebrowed Delevingne, Taylor Swift's BFF Kloss, and the first Latina face of Estee Lauder teamed up in a light and airy cover. The coverlines are simple and centered, the models look fresh and young and it brags about the whopping 826 pages within.
Although I used to stick to celebrity-covered mags only, I still can't wait to get my hands on this fall staple.