Ahoy, fancy stoners! This is officially the season when your most unlikely signifier gets hijacked by fashion. Seeing from the shows at Spring 2015 Fashion week, the Drug Rug, aka the uniform of dreadlocked white boys everywhere, is having a high-end renaissance. From Tommy Hilfiger, to Suno, to Tory Burch, Designers are really getting into that natural-fiber, sometimes-checked, sometimes-striped, always vaguely-tribal hippie staple. Translation: it's time to start dressing like your pot-head cousin.
So burn some incense, brew yourself some hallucinogenic twig tea, and tell all your Phish-head friends: the drug rug is officially a trend.
Am i incorrect to guess that this tunic comes smelling like Patchouli?
For the drug rug fan who can’t be bothered to tangle with sleeves.
Wanna go WOOFing in Macchu Picchu with this snazzy lady?
Comes with matching bowl.
Humboldt County chic…
It’s like Jil Sander does Woodstock 1999.
Let’s do some yoga and brew Kombucha together.
Finally… a flaxseed top that gives my midriff some air.
Composting will save the planet, man…
The perfect cover-up for bathing off the coast of St Bart’s with spider monkeys and tripping on acid.