Drug Rugs at Fashion Week Mean Stoner Chic is Officially a Thing

NEW YORK, NY - SEPTEMBER 09: A model poses at the J.Crew presentation during Mercedes-Benz Fashion Week Spring 2015 at The Pavilion at Lincoln Center on September 9, 2014 in New York City. (Photo by Fernanda Calfat/Getty Images for Mercedes-Benz Fashion Week)
Source: Fernanda Calfat/Getty Images Entertainment/Getty Images

Ahoy, fancy stoners! This is officially the season when your most unlikely signifier gets hijacked by fashion. Seeing from the shows at Spring 2015 Fashion week, the Drug Rug, aka the uniform of dreadlocked white boys everywhere, is having a high-end renaissance. From Tommy Hilfiger, to Suno, to Tory Burch, Designers are really getting into that natural-fiber, sometimes-checked, sometimes-striped, always vaguely-tribal hippie staple. Translation: it's time to start dressing like your pot-head cousin. 

So burn some incense, brew yourself some hallucinogenic twig tea, and tell all your Phish-head friends: the drug rug is officially a trend.


Am i incorrect to guess that this tunic comes smelling like Patchouli?

Tommy Hilfiger

For the drug rug fan who can’t be bothered to tangle with sleeves. 

J. Crew

Wanna go WOOFing in Macchu Picchu with this snazzy lady?

Timo Weiland

Comes with matching bowl.

Tory Burch

Humboldt County chic…

Parsons MFA

It’s like Jil Sander does Woodstock 1999.

Tory Burch

Let’s do some yoga and brew Kombucha together.

Mara Hoffman

Finally… a flaxseed top that gives my midriff some air. 


Composting will save the planet, man…

Tommy Hilfiger

The perfect cover-up for bathing off the coast of St Bart’s with spider monkeys and tripping on acid.