Drug Rugs at Fashion Week Mean Stoner Chic is Officially a Thing

Ahoy, fancy stoners! This is officially the season when your most unlikely signifier gets hijacked by fashion. Seeing from the shows at Spring 2015 Fashion week, the Drug Rug, aka the uniform of dreadlocked white boys everywhere, is having a high-end renaissance. From Tommy Hilfiger, to Suno, to Tory Burch, Designers are really getting into that natural-fiber, sometimes-checked, sometimes-striped, always vaguely-tribal hippie staple. Translation: it's time to start dressing like your pot-head cousin.

So burn some incense, brew yourself some hallucinogenic twig tea, and tell all your Phish-head friends: the drug rug is officially a trend.


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Am i incorrect to guess that this tunic comes smelling like Patchouli?

Tommy Hilfiger

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For the drug rug fan who can’t be bothered to tangle with sleeves.

J. Crew

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Wanna go WOOFing in Macchu Picchu with this snazzy lady?

Timo Weiland

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Comes with matching bowl.

Parsons MFA

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It’s like Jil Sander does Woodstock 1999.

Tory Burch

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Let’s do some yoga and brew Kombucha together.

Mara Hoffman

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Finally… a flaxseed top that gives my midriff some air.


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Composting will save the planet, man…