Marley Natural, The World’s First Global Cannabis Brand, Capitalizes On the Musician's Weed-Friendly Legacy

LONDON - FEBRUARY 3: A portrait of reggae legend Bob Marley at the Private View of the new photographic exhibiton 'Tek A Picture A Dis' at the Sony Ericsson Proud Camden on February 3, 2005 in London. The show features unseen photographs of iconic legend Bob Marley to mark what would have been his 60th birthday. Imagery is from three artists who had a close personal relationship with musician: Dan Asher, Kate Simon and Jeff Cathrow. (Photo by Chris Jackson/Getty Images)
Source: Chris Jackson/Getty Images Entertainment/Getty Images

This is the moment that all those Bob Marley fans have been waiting for. On Tuesday, Bob Marley’s family announced the creation of Marley Natural, “the world’s first global cannabis brand.” As public opinion on the use and legalization of marijuana changes (Oregon and Alaska recently legalized recreational marijuana) Bob Marley’s family is ready to have a place in the movement.

“It just seems natural that Daddy should be a part of this conversation,” Cedella Marley, Bob Marley’s first-born daughter, told NBC News.

The Marley Natural will sell “the herb,” heirloom cannabis strains that include some of Bob Marley’s Jamaican flavors. The company will also sell products that might look a little different from the joints that Bob Marley is known for, particularly “cannabis- and hemp-infused lotions and balms made with Jamaican botanicals.”

Although Bob Marley was a supporter of the legalization of the drug, fans may be hesitant about the capitalism behind Marley Natural.

“You can depend on Bob, too,” assured Rita Marley, Bob Marley’s wife. “He’s 100 percent behind what is happening. He’s happy because this is what we dreamed of.”

The Marley Natural press release states their plans to stay true to Bob Marley's legacy.

Privateer Holdings and the Marley family began discussing the possibility of working together in early 2013 and quickly realized their common values – social change, environmental sustainability and building a professional, responsible and legal cannabis industry. Privateer Holdings is committed to ending the social harms caused by prohibition, just as the Marley family carries on Bob’s vision of social justice through their charitable and business ventures. The Marley family’s strong commitment to sustainability will be carried forward by Marley Natural’s use of organic growing mediums and fertilizers.

Marley Natural plans to begin selling its products in late 2015. And hey, the man did say "legalize it, don't criticize it," right?

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