'Babycore' Movement Makes Gymboree for Adults — I Think This One Takes 90's Nostalgia One Step Too Far
As a child of the 90's, I'm the first to admit, it rocked. I'm constantly nostalgic for tamagotchis, DunkAroos, and, you know, dial-up-internet. (It was a simpler time). But this trend has got 90's nostalgia going way past the point of appropriate. Babycore is the new trend, so if butterfly clips aren't enough to quench your 90's thirst, then maybe dressing like an adult baby will do the trick?
The Babycore movement, started by artist Matt Starr, is about childishness, a carefree sense of style. Starr was inspired when his mother showed him his old Gymboree clothes, and he realized that they were so much better than the clothes he was currently wearing. With the help of designer Bryn Taubensee, he recreated his favorite sweater in an adult version (he's a big kid now, after all). “There’s a playful, laid back and comfortable aesthetic to baby clothes that most adult clothing brands don’t offer," Starr said, and he plans to capitalize on this comfort by reproducing his entire childhood wardrobe and making babycore his signature style. Okay then.
I'm all about carefree innocence, but I think there's a fine line between like, a Mickey Mouse sweatshirt perhaps, and looking like a life-sized infant, so I think I'll hold off for now. But hey, if Karl Lagerfeld does a Gymboree x Chanel collaboration, come talk to me.
Shoutout to those white shorts channeling an adult diaper.
Images: Gymboree; kevinpokeeffe/Twitter